March, 2016

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Why You Are Asking the Wrong Customer Interview Questions

Product Talk

I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” That seems reasonable. It’s hard to find a pair of jeans that fit well. I then asked her to tell me about the last time she bought a pair of jeans. She said, “I bought them on Amazon.”.

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Do You Have A Problem Worth Solving?

Street Smart Product Manager

In order to pursue any product idea — a new product, or a new feature for an existing product — you must make sure it’s a problem worth solving. If it doesn’t solve a tangible, real problem that lots of people are facing, and are willing to pay to have solved, it’s not worth spending … Continue reading "Do You Have A Problem Worth Solving?".

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Good Products Start With Good Questions

Nir Eyal

Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. The book details a process he and his colleagues at Google Ventures use to quickly go from idea, to prototype, to live test. Jake put together an exclusive excerpt from the book for NirAndFar.com […].

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Don't Ship the Org Chart, Part 2 – Bringing the Donuts 03/23/2016

Ken Norton

How do you organize engineering around use cases? -. In an earlier newsletter, Don’t Ship the Org Chart, I encouraged you to organize your PM team the way your customers see the world, not around your code repository. I received several noteworthy responses and would like to share two with you. Organize engineers around use cases too Noah Weiss.

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The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. Their efforts have helped to shape the ongoing conversation about the evolution of product discovery. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. Cagan defines discovery as “figuring out what to build” and delivery as “then building it.” – Tweet This.

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How Internal Tools Can Make or Break Your IoT Solution

Daniel Elizalde IoT Blog

Internal tools are one of the most overlooked parts of any robust IoT solution. Product Managers usually focus on the customer-facing parts of the solution and leave internal tools as an afterthought. However, IoT solutions typically require a significant amount of monitoring, controlling, and behind-the-scenes operation. Related article: Internet of Things: A Primer for Product Managers If you don’t plan ahead and build […] The post How Internal Tools Can Make or Break Your IoT Solu

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Discovery Coaches

svpg

In my last article on Discovery Sprints I mentioned the concept of Discovery Coaches and several people asked me about that, so I thought I’d describe more about what this role is and when it’s helpful. For many years, as teams move to Agile methods (they usually start with Scrum), many companies decide to contract with or hire an Agile Coach.

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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. We’ve been conducting research for some time now at SiriusDecisions on this topic and I’d appreciate if you can take 5 minutes to fill out this short survey and p

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The Dead-weight Loss in Loyalty Programs

The Product Coalition

Can the world live without loyalty programs? To the business this means more loyal customers, more repeat purchases and more transactions to understand customer behavior so that the shopping experience can be improved. So everyone wins, doesn’t it? Certain businesses believe loyalty program is the dynamo behind higher customer life-time value. However, creating this loyalty requires a form of “customer retention” spend.

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How I Manage My Inbox – Bringing the Donuts 03/30/2016

Ken Norton

How do you keep your email under control? -. Click for larger version A friend once joked that product management is 20% talking and 80% email. Even with modern collaboration tools like Slack, most PMs I know still send and receive lots of email. In my years at Google, I’ve developed a system that works for me. Several have.

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An Introduction to Product Discovery

Product Talk

I continue to be surprised by how many product managers aren’t familiar with dual-track development. I don’t care if you know the buzzwords or if you can define the difference between product discovery and product delivery. But if you work in product management, you should know that a fundamental shift has been happening in our field for years. And it’s time you start exploring that shift.

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Hooked for Good: How Habit-Forming Products Improve Lives

Nir Eyal

Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine. Below is my opening presentation highlighting examples of companies changing user behavior for good. Let me know if you can think of more examples in the comments section below. BTW – […].

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Why killer products don’t sell

Product Bookshelf

Even the best products cannot overcome a poor sales process. Match your sales culture to your customer’s buying culture to successfully introduce your product and close opportunities. Identify your product’s sales needs and select the right approach to one of four buying cultures. Why Killer Products Don’t Sell by Ian Gotts and Dominic Roswell.

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How Product Teams Understand Customer Needs for Innovation; Upcoming Product Management and Product Marketing Events

Good Product Manager

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. We will be unveiling this research at SiriusDecisions Summit in May as part of our presentation The Art and Science of Identifying and Prioritizing Customer Needs.

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The IRS Email Sequence

Bryce York

The IRS email sequence is one of the fastest and easiest campaigns to create – in this post you’ll be walked through the exact formula step-by-step. Email marketing is something I always ending talking about with online and eCommerce entrepreneurs. Email marketing is probably the single most powerful and high-ROI marketing tool available today – it’s cheap to get started and it’s virtually free to send an email to a subscriber.

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The state of growth hacking (Guest post)

Andrew Chen

[Hi readers, I recently met some amazing folks at Mixpanel – Justin Megahan and Amelia Salyers – who interviewed me for their “Grow and Tell” series. This was originally published on the Mixpanel blog , and I’m excited to re-publish it here too. Thanks to Suhail , founder/ceo of Mixpanel, for helping set this up. Hope you enjoy the interview.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Three. Two. One. Go – Bringing the Donuts 03/16/2016

Ken Norton

How do you make sure your new PM is successful? -. After much discussion, your startup – or division at a larger company – has decided it’s time to hire its first product manager. You can finally breathe a sigh of relief. How do you make sure they’re successful? I’ve written about the first days at a new company from the.

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How do you overcome internal politics to build great products in a large organization?

DISQO

It’s a pressing question for many product managers within large organizations: how do you deftly navigate the thorny landscape of internal politics to get stuff done? That was the topic of a recent panel we hosted featuring Mark Hurst, Founder and CEO of Creative Good and author of “Customers Included”; Jeremy Horn, former Head of Product, Data Strategy, Content Management and Distribution at Viacom; and Ed Jen, Head of Product for NeoCare Solutions, an Aetna company.

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Broad and Deep Customer Adoption: What's the Difference?

TSIA

As adoption becomes the most important objective for education services organizations, it's important to keep in mind that not all adoption is created equal. Adoption falls along a gradient consisting of low, to high, to effective consumption of a product or service. When it comes to education services, the best way to gauge where someone is on the adoption gradient is to think about it in terms of the content you're providing, and how it's being consumed by your learners.

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Understanding and Prioritizing Customer Needs for Innovation; Product Leadership Exchange; Recent Product Management Interviews

Good Product Manager

Survey: Understanding and Prioritizing Customer Needs for Innovation. One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. We’ve been conducting research for some time now at SiriusDecisions on this topic and I’d appreciate if you can take 5 minutes to fill out this short survey and p

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How feedly Changed My Career as an Art Curator

Roy Madden

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com , shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today. My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com , an online marketplace that offers rare and limited edition digital art.

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Build, Buy or Partner: Choosing the right innovation strategy

Product Management 2.0

Product managers always feel the pressure to grow their business through innovation. When they can successfully create competitive differentiation, fill a gap in product technology or offer a more complete solution, they can drive business growth and gain market share. While innovation is key to business growth, so is time-to-market. That’s why smart product managers consider all their options for their innovation strategy.

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Product Owner Survival Camp

Tyner Blain

Product owners are likely to find themselves alone in the organizational wilderness. Their organizations expect them to connect the towers of long-term strategic planning with the frontiers of great new products. Iterative and incremental development of solutions can bring these two worlds together. There’s always a gap between strategy and execution – and product owners are ideally positioned to help fill that gap.

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Fast Cars and Fast Data: Formula One Lays Out a Winning Circuit for the Modern Enterprise

TIBCO - Thought Leadership

Big data drives the modern enterprise. It is now routinely collected, shaped, and deployed to power applications spanning all aspects of operation—from production to ERP to supply chain to CRM, the list can go on and on. And the speed at which all of this transpires is astounding: Fast Data now drives near real-time customer interactions, instantaneously adjusts processes for optimization, and curbs security breaches automatically.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Welcome New TSIA Members! March Edition

TSIA

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer.

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Did your patient engagement platform catch a cold start?

Oren Steinberg

Patient engagement platforms are becoming more and more popular with healthcare providers and even pharmaceutical companies. The concept of patient engagement addresses unmet needs around a patient centric approach: empowering patients and family members to better manage their health and care. Sounds great, doesn’t it. So how come so many patient engagement platforms are still far from delivering on the promised value and ROI?

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iOS Google sign-in not working [fixed]

Roy Madden

April 14th [fixed,updated]. The fixed app is now ready. You can update it directly in the App Store [33.0.4]. April 6th [submitted for review]. We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days. March 29th [Issue reported]. We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

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