Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

Roadmap 80

Roadmap Software Review Customer Experience Weak Development Team 80

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

Userpilot

FEBRUARY 24, 2025

As a Manager on the PDO GenAI team, you will be responsible for managing a team of Project Managers to supply product teams with critical data and data labeling for Meta’s GenAI products. You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Mind the Product

JUNE 13, 2018

Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP). Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. Get your workshop tickets.

User Testing 134

User Testing Data Visualization Workshop Product Research 134

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

The Product Bistro

MAY 17, 2016

While it is not strictly a product management responsibility to define and implement a sales strategy, you likely do have a seat at the table during the discussions, and with it, some influence. Regardless of the structure, it will affect much of your strategy and roadmap. Executive Summary.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

Roadmap 52

Roadmap Software Review Customer Experience Weak Development Team 52

Intercom, Inc.

JUNE 7, 2018

Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. I joined him in a sales role initially when there wasn’t anybody really using the product, which meant I was trying to sell advertising against a non-existent user base. Sean: It’s huge.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 24, 2024

Outline your unique value proposition (UVP) and come up with a differentiation strategy to help differentiate your product. Set SMART goals and KPIs for your team to keep track of their progress and drive the product development process. Create a product roadmap to get everyone on the same page and outline key development stages.

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Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Management Lessons from the Trenches

JULY 17, 2018

Sales is pitching to distributors that the beer is “Less Filling”, while Marketing is advertising that the beer “Tastes Great” and Operations is delivering “the Lowest Cost Light Beer.” people at a startup don’t automatically have a common understanding of their products’ value propositions either.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

ProductPlan

DECEMBER 21, 2020

Is it Time to Declare Roadmap Bankruptcy? Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. That way, you’ll know if your strategic plan is working and your roadmap is on the right track, or if it’s time to declare roadmap bankruptcy.

Roadmap 40

Roadmap Software Review Customer Experience Weak Development Team 40

Lenny Rachitsky

MAY 6, 2025

Recently, I guided a Senior PM whose offer started with an advertised range of $185K-$285K. She discovered that while they consistently delivered on their roadmap, their products weren’t creating customer enthusiasm. I’m curious, how aligned are your product and research teams on an ideal customer profile?

Development Team Review 57

Development Team Review User Testing Technical Review Systems Review 57

Mixpanel

MARCH 16, 2023

Measurable outcomes: Yelp reduced the time it took to conduct product analysis from weeks down to a few days and decreased the time between ideation and launch for critical features. Mixpanel is a valuable analytics partner that helps our teams at Yelp make more informed product decisions for our customers and advertisers.”

Data Visualization 116

Data Visualization Analytic Tools Customer Experience User Testing 116

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Lenny Rachitsky

SEPTEMBER 3, 2024

What makes consumer subscription apps unusual is that most don’t have sales teams, which means the product must be able to sell itself organically and through paid advertisements. Source: “How Superhuman Built an Engine to Find Product Market Fit” 2. This offers a fast track to boosting your PMF Score.

User Testing 133

User Testing Feedback Software Framework Onboarding KPIs 133

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

ProductPlan

FEBRUARY 3, 2021

They also tend to educate the prospect about a product’s features, functionality, and benefits. Sales act as a go-between between prospective customers and the product. Marketing-led Approach. And in a marketing-led approach, prospects start their relationship with a product’s advertised perceived value.

User Testing 105

User Testing Research Software Customer Experience Software Review 105

ProductPlan

DECEMBER 27, 2018

In this post, I’ll discuss some of the vulnerabilities associated with reactive-only approaches to marketing. Falsely believing in product-market fit. Shortcomings like these can seriously expose your product, and in some cases, your entire business. If you’re a paid advertising junkie, not all hope is lost.

Marketing 59

Marketing Feedback Software Customer Experience User Testing 59

The Product Coalition

MAY 9, 2020

They liaise with the teams, set the OKRs and KPIs, own the roadmap, and manage stakeholder relationships, among many other tasks. To do this well and ensure the success of a product, they need to be data driven. This is what makes a data driven Product Manager , and the title is self-proclaimed rather than their official job role.

Data Visualization 100

Data Visualization Analytic Tools Onboarding KPIs User Testing 100

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JULY 13, 2022

Women in Product aims to empower female product managers and the blog is one of the channels they use. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Product Hunt Stories include news, opinions, interviews, and how-to guides.

Blog 98

Blog Analytic Tools Research Software User Testing 98

The Product Coalition

OCTOBER 27, 2020

Advertising : This model sometimes goes hand-in-hand with freemium, where users can pay for an ad-free experience. Similar to freemium, if you choose to use advertisements in your digital product, your backers could receive the ad-free version for free. You might also be interested in: 5 Product Management Myths: Busted!

Feedback Software 95

Feedback Software Customer Experience Entertainment Advertising 95

Userpilot

JANUARY 26, 2021

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. How do you take action on those insights without taking time off your product roadmap? The software delivers context and clarity to the complicated multichannel customer journey.

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

ProductPlan

JUNE 6, 2023

Since they aid in gaining executive approval for product initiatives in line with the company strategy, they also set the stage for business success. Furthermore, high quality product metrics serve as the foundation upon which outcome-driven roadmaps are built.

Product Manager 98

Product Manager Product Management User Testing Customer Feedback 98

Userpilot

OCTOBER 15, 2023

Important SaaS conversion rates to focus on as a PMM As a Product Marketing Manager (PMM), understanding conversion metrics isn’t limited to just those initial website visitor conversions. This requires more than just generic advertising; it necessitates a deep understanding of what your power users value and resonate with.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 105

ProductPlan

MARCH 13, 2019

But this is highly unfair to the product manager, because so many things are beyond their control. A product manager isn’t writing code, testing products, creating marketing pitches, buying advertising or actively selling their product. Customer visits. Conducting surveys to validate assumptions.

Product Manager 87

Product Manager Product Management User Testing Product Research 87