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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He explains how the company handled three distinct product lines: Smartphones High-end feature phones Low-end feature phones This experience taught him important lessons about resource allocation.
Your user stories are killing product usability because they’re missing two critical components. Here are two things you won’t find in any agile book or agile training course that’ll complete your user stories, simplify design and improve product usability. Here’s your new and improved user story format.
Drew explains how, early in his career, he spent too much time making assumptions and building features before validating them with users. He reflects on how getting feedback early can prevent costly mistakes and save precious time and resources, especially for startups with limited runway.
Speaker: Felix Watson Jr., Product Manager at Google, and Terrell Cobb, Designer at Microsoft
As more product teams adopt agile working styles, poor collaboration between Design and Product Management can harm a team’s ability to create consumer and business value. In this webinar they will teach you: 3 principles that allow Design and Product Management to work together more effectively.
Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. The Brave New Agile World.
“I soon noticed that while many companies have embraced agile execution, fewer have adopted a truly continuous approach to product discovery. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” I’ve always been fascinated by the discovery aspect of product management.
At this months TPG Live , we explored two of the most persistent challenges in product leadership: How do you build trust and alignment between enterprise users and buyers? How do hybrid product teams stay aligned and effective across time zones and work styles? What challenges are you facing in customer engagement or hybrid work?
How product managers can use the Modified Agile for Hardware Development Framework. They think they have the answer for applying Agile principles to hardware projects, and they call it the Modified Agile for Hardware Development (MAHD) Framework. It starts with describing the customerexperience through user stories.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps.
Ben has more OKR coaching experience than anyone. This common understanding became particularly valuable for product teams, who often need to coordinate efforts across multiple departments and stakeholders. For product managers, this means shifting conversations from feature lists and deadlines to measurable impacts and customer value.
She explains how flexibility in product design supports entrepreneurs through both good times and challenges. If you’re interested in social impact product management, this episode offers key insights on building user-centric solutions. Long-Term Impact: Why social impact products must serve users beyond short-term success.
What if building what customers ask for is the reason your product is failing? In this episode, Drew Falkman walks us through the evolution of his product discovery mindsetfrom sketching solutions on a whiteboard with no customer input, to learning (the hard way) why even listening too literally can lead you astray.
And over time, this can mean the difference between a successful versus a failed product. Lastly, to make the most out of this framework, it’s best if your organization has already implemented some variation of the Agile Methodology. Themes, Epics, User Stories. Enough talking. Show me the money.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.
The day we reached 200 daily users was a critical milestone – more a psychological one for me personally than anything else. Local businesses paid us to be on our website, and people told us that it saved them time. We refined the message and added features important for our partners and users. Let’s go Agile!
In the previous article, I discussed in detail about Agile Product Life Cycle and its different phases and outcomes that allow an organization to function end to end in an agile product life cycle. In image 1 I have listed some practices in sticky notes below each of the phases to drive the Agile product life cycle.
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. They will reveal trade secrets on: Turning customer feedback into actionable insights. Increasing profitability.
Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. Trust me when I say I understand the time crunch. Its like your one-on-one.
How do you foster a team culture that focuses on delivering value to your customers when you have limited resources? Agile principles can be a North Star for time-strapped support teams, helping them to keep the customer’s needs at the heart of their decisions so they can provide fast, personal support at scale.
This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. We’ll discuss how to get more benefits from VOC in Agile teams.
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. Investigate With strategic context in place, its time to dig into discovery.
Product teams can use feature flags to continuously deliver a higher-quality product to their end users, all while saving time and speeding up development cycles. Using feature flags with experimentation to accelerate time-to-value. How Flagship customers leverage feature flags to create more agile and autonomous processes.
These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.
Ruthless prioritization translates to product teams spending time building the right thing at the right time. The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . And per customer?
When to use Agile and when to consider other options – for product managers. Today we are talking about when to use or not to use Agile for your product projects. Products need to get released quickly and correctly, creating more value for customers. Is Agile the answer? charset=Ascii. Maybe, but the details matter.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.
Speaker: Edie Kirkman - VP, Digital at Focus Brands
By tapping into the wealth of customer and application data, product professionals can identify underutilized features, prioritize improvements, and streamline development efforts in partnership with the development team.
In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Foolproof and many others, Harpal’s problem solving skills are deeply rooted in design thinking, user needs and collaboration. You can find him on Twitter at [link]. The Best Product with Social Impact.
Before I discuss how you can help an underachieving team, let’s briefly explore what good performance looks like, assuming that an agile, Scrum-based process is used. At the same time, you are not the boss, and you cannot tell the team members what to do. Treat the team as a valued partner and recognise the effort the group made.
From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customerexperiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product? But don’t stop there.
Speaker: Vivek Bedi, Product Expert and Keynote Speaker
In both established organizations and “small” startups, leaders need to strike a balance between the speed and agility and scale and relationships that go into successful digital transformations. How to remain (or become) customer-obsessed. In this webinar, you’ll learn: Why you need to transform to survive in the digital age.
The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. The wondrous product was used by less than five percent of our entire user base. We realized we did not have the experience and resources to build the product during our first sprint.
It’s an organizational issue—moving quickly to beat competitors and keep up with changing customer preferences. When companies take the time to design products that match what the customer needs, profits soar, customer satisfaction (and retention) soars, and employee satisfaction gets a nice uptick too.
He discusses how prioritizing customer insights, collaboration, and data helps unlock better results for teams. Customer Insights vs. Assumptions: How to ensure true customer obsession drives decisions. Adapting with Agility: The importance of simplicity and collaboration over complex systems.
Speaker: Luke Freiler, CEO and co-founder of Centercode
After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. While this description aimed to emphasize ownership and agency in decision-making, it created some misconceptions about the role.
The pace of product management has accelerated exponentially in recent years because of agile development and the relentless focus on metrics. Agile is a great software development methodology but it has consumed product managers to the point where they have almost no capacity to do product management. Be sure to verify sources!
Speaker: Mickey Mantle, Founder and CEO at Wanderful Interactive Storybooks | Ron Lichty, Consultant: Interim VP Engineering, Author, Ron Lichty Consulting, Inc.
Teams and their leadership need to leverage data to achieve better customer outcomes. And in the era of agile, which recognizes that software development is a team sport, performance reviews need to use data for programmer growth and to give focus to business results. How data-driven performance reviews do that.
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