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Strategic jiujitsu: 4 Lessons from Southwest Airlines, Western Europe, and the Simpsons

The Product Coalition

Southwest Airlines gives us a great case study here. In the 1970s, all the incumbent major airlines had purchased the rights to the gates of the major airports, thus preventing new airlines from flying out of them. However, this approach had also caused those incumbent airlines to abandon gates at smaller airports.

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High-Value Customers: How to Build a Great Product Strategy

The Product Coalition

For example, in the airline industry, we have upgrades for frequent travelers, or in the hospitality industry, we have upgraded hotel rooms or upgrade them to premium for car rentals. For example, in the Airline industry, we can Add a hotel or rent a car at the checkout instead of booking them separately.

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Virtual Concierge Disrupt the Hospitality Industry These Days

The Product Coalition

Check out this article to see how virtual concierges can help hospitality sectors benefit. Virtual concierge solutions solving problems effectively Hotels and airlines use virtual concierge apps and hire third-party concierge firms to enhance guest satisfaction. Or your hotel can implement a virtual concierge on hotel websites.

Airlines 140
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Power Search across the Web

Roy Madden

But to really stay ahead of the curve, it pays to search beyond the publishers you already follow – to the blogs, articles, reports, and debates that are turning heads, but almost buried among the noise online. Collectively, they publish 110 million articles, journals, and videos. Search across the web for the topic airlines.

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The Hottest Video Marketing Trends Expected in 2021

The Product Coalition

A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. We hope that this article will inspire you to rethink your digital marketing strategy, incorporate these trends, and really enjoy how they work for your audience in the New Year. They create a feeling that customers try a product before purchasing it.

Marketing 179
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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” We’ve gathered a list of articles, videos, and podcasts you can check out: Shep Hyken on fostering the cult of the customer.

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Close Your Eyes and Imagine a Strategy. Let Me Guess: Got Nothing?

The Product Coalition

Here’s my best guess at Southwest Airlines’ strategy circa the 1970s (it has changed little since): (1) Buyer + $ value pool. over-served by major airlines) who want a faster and similarly low-cost alternative. There is a big trend emerging in airline de-regulation. you can only book with the airline thus avoiding royalty fees.