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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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Web or app Development – Which is Better?

Mind the Product

The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. A domain name and a website for your brand is a good start, but not enough. So, which platform should you adopt for a new digital service, mobile app or the web?

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

Travel 230
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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

mParticle is the customer data platform for brands leading the CX revolution. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions.

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Branding: The Other Half of Your Go-To-Market Journey

Pragmatic Marketing

I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. And that bad marketing or branding could sabotage the success of your products?

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How a Well-designed Mobile App can Eliminate the Stress of Travel

Alchemer Mobile

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. You have exactly three minutes until they close the gate doors. Personalize the customer experience.

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Virtual Concierge Disrupt the Hospitality Industry These Days

The Product Coalition

Virtual concierge helps hospitality brands providing guests with insider information, and this digital concierge does many in-person concierge services during their stay. Hotel operations can focus on developing virtual concierge services within mobile apps developed by some hotel tech companies.

Airlines 128