align-on-problem 
Daniel Elizalde IoT Blog
OCTOBER 16, 2023
The best way to increase your chances of success when launching a new product is to ensure you clearly understand the customer problem your product will solve. Unfortunately, many companies lack this clarity because they are focused on a technology-first approach or because the stakeholders can’t agree on the customer problem to tackle first.
Product Talk
MARCH 13, 2024
When an organization shifts from delivery or feature teams to product teams , the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own. back-end, web front-end, and mobile front-end) to squads.
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Roman Pichler
MARCH 12, 2024
Without the strategy, it’s virtually impossible to determine the right features and user experience: If we don’t understand who the users are and which problem the product should solve, how can we then identify the right functionality and capture the right user stories? As helpful as a product strategy is, it’s not enough.
Intercom, Inc.
JUNE 2, 2021
At Intercom, we start with the problem. But not every problem is created equal, and their solutions shouldn’t be either. Aligning on three things before diving into a solution can help ensure teams spend the right amount of time and energy solving every problem. But not every problem is equally important.
Speaker: Kate Owens and Megan Bubley, SpotHero, Diana Smith, Segment, and Erin Franz, Looker
Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. How SpotHero got alignment across different stakeholders using a central data dictionary.
Product Talk
DECEMBER 6, 2023
They keep the team aligned as they manage the messy cycles of continuous discovery. Why is it called an opportunity and not a problem? One of the key benefits of using an opportunity solution tree is it helps your team externalize and visualize your thinking , so it’s easier to align around what to do when.
Intercom, Inc.
JULY 13, 2021
Start with the problems. We identified five key problems: It wasn’t clear how ratings and promotions are determined; it feels like a checklist. Some competencies overlapped with others or didn’t align with how we work. After aligning on the problems, we reviewed public job levels across the design industry.
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management. In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics.
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
But what strategy do managers use to keep the customer and their key problems at the center of the product development process? What most product development teams don't realize is that this tool can help to implement key information, influence future decisions, and align the entire organization around its customers.
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