Roman Pichler

JANUARY 20, 2025

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. For a more detailed discussion, please see my article Product Strategy Discovery.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Roman Pichler

MAY 12, 2025

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Using an incubator can help you with this.

Research Software 196

Research Software Technical Review Customer Experience User Testing 196

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Talk

DECEMBER 11, 2024

Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. employees to read blog articles on Product Talk, conduct customer interviews , and create their respective opportunity solution trees.

Product Research 233

Product Research Customer Experience User Testing Feedback Software 233

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

UX Planet

MAY 1, 2025

It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission. link] From our learnings and research we defined Airbnbs brand mission as Belong Anywhere. What makes Airbnbs design such a gold standard?

Research Software 97

Research Software Travel Customer Experience User Testing 97

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. You can learn more about the framework by reading the article My Product Strategy Model.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Finally, make the business goals measurable.

Vision 345

Vision User Testing Product Research Research Software 345

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Almost every article started out with a long opening paragraph explaining the importance of mobile. But if you clicked on this article, we’re going to take a wild gamble that you already know that.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

AUGUST 13, 2020

And we’ve seen many top brands fully embrace this strategy to help guide their coronavirus responses, pivot their product roadmap, and impact their customer communication. How has coronavirus impacted brand sentiment ? If you take anything away from this article, this is the point we want you to remember.

User Testing 264

User Testing Customer Feedback Customer Experience Feedback Software 264

UX Planet

DECEMBER 25, 2024

Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. Negative feedback spreads like wildfire, damaging a brands reputation and discouraging future customers. Check out my other articles ondesign. Enjoyed this?

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UX Customer Experience Feedback Software User Testing 105

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. As we’ll explore in this article, effective product management requires a unique blend of skills that goes beyond traditional leadership models.

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Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. glidr) Sharing related articles Set up a Product Discovery Board (see Decision-making framework and Thematic Roadmap below).

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. You can find more information about the product vision board above in my book Strategize and the article The Product Vision Board. You can find more advice on collaborative decision-making in my article Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams.

Vision 337

Vision Customer Experience Product Strategy User Testing 337

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand. Making these choices requires you to say no to ideas and suggestions.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Many brands use traditional methods like NPS and CSAT to understand the voice of the customer. How has the last year impacted brand sentiment?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Roman Pichler

NOVEMBER 3, 2020

In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. This is also true for the process that I have described in this article. Every model is an abstraction of reality. In reality, things are a little bit more complicated.

Product Strategy 426

Product Strategy Strategy Product Research Technical Review 426

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Another major news outlet we work with suggests topics to follow, articles to read, and more based on certain pages visited or articles read. Personalization. Customer expectations have never been higher.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. Features and functionality are discovered on a continued basis, see, for example, my article The Product Backlog as a Learning Tool. [3]

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Roman Pichler

JANUARY 31, 2023

Business Goals Outcome-based : The desired business benefits, the company’s reason for investing in the product, are clearly described, for example, revenue, brand equity, cost savings. More Articles by Roman The Product Owner’s Checklist for the First Sprint Six Qualities of a Great Product Vision Product Vision FAQs

Vision 238

Vision Differentiation Download Branding 238

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Userpilot

OCTOBER 19, 2024

In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. In a nutshell, it’s about finding a problem worth solving.

Product Research 237

Product Research Product Strategy Strategy Research Software 237

Alchemer Mobile

SEPTEMBER 3, 2021

and many times, the only outlet back to the brand is to leave the app and go through the app stores. Adding an in-app message component gives customers a direct line to your brand, which minimizes disruption throughout their session by not forcing them to leave the app to send you a message. The customer leaves loudly. BE CONSISTENT.

Feedback Software 227

Feedback Software Messaging User Testing Customer Communications 227

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. For a more detailed discussion, see my article Use Decision Rules to Make Better Product Decisions.). Use this decision rule for high impact decisions like setting a product vision and coming up with a brand-new or significantly changed product strategy. 1 Set an Objective.

Product Management 314

Product Management Product Manager Weak Development Team User Testing 314

Product Talk

APRIL 6, 2022

I’ll explore this topic in today’s article. developing brand-new products). If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. So how do we make sure our interviews accomplish this? Question: What are the best customer interview questions to ask?

User Testing 306

User Testing Customer Experience Product Research Customer Feedback 306

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. But as you’ve probably noticed, I use the older, more established term in this article. They were first introduced in the 2020 Scrum Guide. [5]

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Userpilot

DECEMBER 18, 2024

This article will help reduce such churn by refining your product management and UX analysis approach. Like most articles you’ll find online, our article mentions several analysis methods too. Conclusion This entire article has advocated for focusing on qualitative data alongside quantitative.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

UX Planet

MAY 25, 2025

Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. This article first appeared on Blikket.co

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Roman Pichler

JUNE 1, 2020

While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. For guidance on how to interact with the other stakeholder groups, please see my article “ Getting Stakeholder Engagement Right ”. Build Trust. Engage the Stakeholders Early and Regularly.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

UX Planet

APRIL 17, 2025

This article is your roadmap to understanding how these two concepts dont just coexist but thrive together, amplifying both user satisfaction and your bottomline. It sets the tone for your brand and keeps visitors engaged. Theyre more likely to trust your brand, make a purchase, and even recommend you to others. Lets getstarted!

UX 105

UX Customer Experience User Testing Customer Feedback 105

Product Talk

SEPTEMBER 13, 2023

One of the ways Hemnet encourages learning is through an article club—like a book club, but focused on sharing and discussing articles, YouTube talks, and podcasts—and Niklas’s developer colleague had shared a talk by Teresa on the opportunity solution tree. We helped out with recruiting and taking notes on each other’s research.

Product Research 346

Product Research User Testing Research Software Feedback Software 346

Roman Pichler

MAY 1, 2019

We all have to earn a living and every business needs to find ways to monetise its product, be it by generating revenue directly or indirectly, increasing brand equity, reducing cost, or other means. The following guidelines help you with this. [2]. Intentions. What’s more, earning money with software is not easy.

Artificial Inteligence 268

Artificial Inteligence Customer Experience Travel Data Visualization 268

Roman Pichler

MAY 1, 2019

We all have to earn a living and every business needs to find ways to monetise its product, be it by generating revenue directly or indirectly, increasing brand equity, reducing cost, or other means. The following guidelines help you with this. [2]. Intentions. What’s more, earning money with software is not easy.

Artificial Inteligence 268

Artificial Inteligence Customer Experience Travel Data Visualization 268

Alchemer Mobile

SEPTEMBER 16, 2021

Every product, app, and brand will have different metrics that indicate success, so you’ll need to clearly define those first. Pro tip: Read this article to better understand how to use specific tools like surveys to drive customer engagement.). Do you want to just measure active users? How do you improve product engagement?

Feedback Software 237

Feedback Software User Testing Customer Feedback Customer Experience 237