Article Branding Positioning Workshop 
Roman Pichler
SEPTEMBER 13, 2022
Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about. Figure 3: Collaborative Strategizing.
Roman Pichler
NOVEMBER 1, 2022
Listen to the audio version of this article: [link]. But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. 8 The Roadmap is Overambitious.
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UX Studio
SEPTEMBER 10, 2019
Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.
Roman Pichler
AUGUST 17, 2021
Listen to this article: [link]. The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can find more information about the product vision board above in my book Strategize and the article The Product Vision Board. What is the Product Vision? Yes, the two can be identical.
Roman Pichler
JUNE 1, 2020
While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. For guidance on how to interact with the other stakeholder groups, please see my article “ Getting Stakeholder Engagement Right ”. Build Trust. Establish clear roles and responsibilities.
freshtrax
JANUARY 26, 2024
In this article, we delve deeper into team-building tips to foster corporate culture, using the btrax employee retreat in Hawaii in the fall of 2023 as a practical example. If you missed part one of this two-article series, please go give it a read first: Deepening Bonds through Team Building: Why btrax Held a Retreat in Hawaii.
Roman Pichler
AUGUST 17, 2021
Listen to this article: [link]. The product vision describes the ultimate purpose of a product, the positive change it will bring about. You can find more information about the product vision board above in my book Strategize and the article The Product Vision Board. What is the Product Vision? Yes, the two can be identical.
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