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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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SaaS UX Design: 18 Best Practices

Userpilot

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. In this article, we will examine what an effective SaaS UX design is, why it’s important, and the best practices to produce a well-crafted design that works. What is SaaS UX design?

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UX Research Process: A Step-By-Step Framework

Userpilot

What is the UX research process? These are only some of the questions that the article tackles. It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. Each UX research project should start with goal setting and formulating research questions. Why is it important?

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E-commerce UX Case Study: Société Store

UX Studio: Product Management

I had felt excited about e-commerce UX since I bought my first sneakers on eBay. As years went by, I became a UX designer and finally had the chance to make my dream come true. In this case study, I share with you the story of designing a high-end fashion store. E-commerce UX challenges. Why so special? The client.

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The 7 Most Important Laws of UX Design in 2024

UX Planet

Just as the physical world operates under predictable cause-and-effect relationships, so too does the world of User Experience (UX) design. UX designers refer to these predictable cause-and-effect relationships as the “laws” of UX design. In this article, we aim to introduce you to seven such quintessential UX design laws.

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Ethical Crossroads: Is Your UX Design Helping or Hurting?

UX Planet

Studies show that we naturally associate warm colours like red and orange with urgency and excitement, while blues and greens often feel calming and trustworthy. More Than Just Pop-Ups: Journey by Design The dark side of UX stretches far beyond simple annoyances. Walk the Talk: Ensure your own work reflects the highest UX standards.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.