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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. Time goes by, runway decreases. It’s full of examples. ??

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Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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Best of our Contributor Product-Centric Articles

Bain Public

Here’s a list of our product-centric articles that our contributors published. They help define the product management role and focus on finding ways to leave an impact on business strategy and initiatives. Originally published by Loren O'Brien-Egesborg Any company + product manager ? a product company.

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Using Sean Ellis Test for Measuring Your Product/Market Fit

The Product Coalition

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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Developing Product Management Confidence

bpma ProductHub

These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston.

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The Rise Of Customer Development

The Product Coalition

Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

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How Did The Christmas Tree Find Product-Market Fit?

Bain Public

When it comes to not wasting opportunities and adding momentum to the product development , it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the future.