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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

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10 years of UX studio

UX Studio

In the heart of Hungary, we just started to read about ergonomy and user-friendly design, but proper UX research wasn’t part of the process and widespread yet. I believe that the foundations were put down by the first designers and researchers who joined UX studio in the early years. But UX studio did.

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Top 5 Webdesign Wien Agencies to Work With In 2022

UX Studio: Product Management

If you are looking for a web design agency in Vienna —Webdesign Wien Agentur in German — chances are you need help with product design, usability research, training, or consulting. Besides, we answer the following popular questions in this article: How much does it cost to work with a Webdesign Wien agency? What to choose?

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How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!

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Football App Validation In A Real-Life Scenario

The Product Coalition

Some years ago their team decided to put a new app in football-lovers’ pockets. This app would guide fans as they travel to a match anywhere in Europe. By May 2019 the product team has already had a lab-validated test app with an early version of all the major features. all focusing on football. How will they react?

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How to Choose the Right KPIs for Your Product

Roman Pichler

I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaS products. Say I want to offer a product that reduces the blood sugar levels of individuals who have type-2 diabetes and that generates £50k of revenue within the first 12 months of launching the app.