The Product Coalition

NOVEMBER 2, 2022

Read this article to learn how to build an Instagram-like app in five steps. A global market study by DataReportal found that 4.7 Is it worth developing an Instagram-like app? How do you do it? billion people use social media. billion are Instagram users. So, the way for new ideas is open, and you can launch a similar project.

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Antwak Blog

APRIL 8, 2021

Are you looking for some kind of inspiration for your first Product Roadmap (PR)? This article will cover the right approach and direction to follow. A PR organizes and conveys a products’ vision to all stakeholders. PR serves in as a manual guide for plan and execute activities for the development team.

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The Product Coalition

JUNE 17, 2020

This article is part of a wider guide on how to establish a product discovery framework in your organization. This is usually product management but is equally valuable to design, commercial, and marketing. This directly benefits marketing, PR, and whoever writes content for your company.

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The Product Coalition

DECEMBER 27, 2023

Welcome to the world of NFTs — where digital art breaks free from the norm and becomes extraordinary. But what are NFTs, and why should you care? NFTs are like digital fingerprints in our virtual world. They’re unique and special, unlike cryptocurrencies like Bitcoin or Ethereum. Instead of being interchangeable, NFTs have their own unique identity.

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UX Planet

FEBRUARY 22, 2024

Let’s talk dark patterns, the designer’s dilemma, and building a better digital world Image credit: Firefly and ME Have you ever found yourself on a website with a simple goal yet ended up sidetracked by endless recommendations and pop-ups? We’ve all been there. That journey isn’t without its hiccups, and my own ‘a-ha!’

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The Product Coalition

JUNE 22, 2021

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. In this article I provide some tips that I learned from these experiences and hope to instigate some interesting discussions on the comments to be able to learn even more.

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Customer Experience Product Research Advertising Reference 89

Andrew Chen

JULY 25, 2022

In a bull market, the focus is on top line growth. Because if you need to spend a lot of money to get there, whether through paid marketing or partnerships, you do it… after all, you can just raise more money, right? But in a bear market, the answer changes: No. Cut your marketing spend. Live to fight another day.

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Onboarding KPIs Strategy Customer Experience Startups 85

The Product Coalition

OCTOBER 7, 2020

Data helps you find your product-market fit. When you perfect data analysis on your target marketing, and perform continuous data gathering on the market throughout development, you ensure that what your building has a place in the market. Find out why product-market fit is so vital for product success.

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The Product Coalition

NOVEMBER 19, 2020

Do you want to get this article in your inbox? I have supported many marketing and PR teams in exploring and using Scrum for their purposes. TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. in no particular order?—?I

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The Product Coalition

JANUARY 25, 2021

Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. Use them to deliver more value to your customers, support your marketing and sales teams, get more involved with your partners, and more. The same goes for older stuff. Blog posts ?—?your

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The Product Coalition

DECEMBER 3, 2019

Photo: Pixabay/Little Prince Before I decided to become a Scrum Product Owner , I had read many articles about the characteristics of a great Product Owner. I got back to those articles today and found many of them helpful, especially for a person who wants to learn more about this role.

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Feedback Software Research Software Customer Experience Systems Review 78

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Use detailed insights to target your growth marketing efforts and PLG strategy.

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The Product Coalition

MARCH 18, 2021

A Cision PR Newswire report projects the SaaS market to grow from $158.2 If you are then you need to know how to build a SaaS application, and that’s exactly what we will cover in this article. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. billion by 2026.

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The Product Coalition

MARCH 24, 2018

This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. They all have a different level of knowledge about the market, they all have different ways of describing their problems and different ways on looking for a solution for their problem.

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Customer Communications User Testing Education Engineering 60

freshtrax

AUGUST 3, 2021

This article by Business Insider Japan explains that in Japan only 4.2% While still in highschool, Rika started her company, AMF, a marketing startup run entirely by girls in their teens. She’s developed a reputation as a “marketer who hears the voices of young girls around Japan.” of corporate executives are female.

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Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. Here’s the brutal truth: it doesn’t matter how beautifully engineered your product is or how many millions of dollars you’ve raised. What is an onboarding process?

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

PMLesson's Ace the PM Interview

MAY 29, 2020

In this article, we will explore what to ask and what not to ask your interviewer, and how to avoid getting vanilla canned responses. You've made it to the interview. You've solved every problem and brain teaser thrown at you. Now with a few minutes left, you have one final question to answer. "Do Do you have any questions for me?"

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User Testing Onboarding KPIs Product Research Research Software 64

Userpilot

JUNE 4, 2021

Although there are many other great digital adoption tools (like Appcues or Chameleon), we think that these 5 are the biggest WalkMe alternatives for several reasons that we will cover throughout the article. Without a doubt, Walkme is one of the pioneers in the user onboarding market. We know the struggle is real. Of course not.

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Feedback Software Analytic Tools User Testing Customer Feedback 59

The Product Coalition

MAY 8, 2018

Just look the PR descriptions and commits messages is not enough. Just look the PR descriptions and commits messages is not enough. Oppositely to what many believe, remote work and freelance projects are not easy. You must give and receive project status all the time. Whether by email, WhatsApp, Telegram, morse code or smoke signal.

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Pragmatic Marketing

AUGUST 17, 2014

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?

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The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation. GDPR states (and repeats multiple times!)

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Research Software User Testing Product Research Customer Experience 60

Roy Madden

MARCH 10, 2016

Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture. For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window.

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Data Visualization Analytic Tools Reporting Tools Crowdsource 40

Haines-Group

NOVEMBER 23, 2023

This future press release follows a format typical of PRs: Heading — A single sentence announcing the product and its core value proposition. Sub-Heading — Describe who the market for the product is and what most makes the solution interesting to that market. Yes, a Press Release. Also a single sentence.)

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Research Software User Testing Vision Customer Experience 78

Tyner Blain

AUGUST 1, 2013

In 1980, Mr. Levitt published his article through the Harvard Business Review – also available for sale as an eDoc through Amazon. Gamestorming has an article describing the Whole Product game and a link to Innovation Games’ online version. Whole Product Game Background.

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Weak Development Team Differentiation Software Review Customer Experience 53

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. And if needed you can give it a little push by sharing interesting articles and events on the topic. How can startups work with large corporations? corporations?

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Reporting Tools User Testing Customer Experience Feedback Software 40

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. In this article, you’ll learn how to: Understand the role of product marketing.

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Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

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Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

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Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

AUGUST 31, 2023

This article answers that and more. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ?

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freshtrax

MAY 26, 2021

At btrax, we typically talk to two types of people when discussing Japanese market opportunities. Those who understand the landscape of the Japanese market and need to create a strategy specific to Japan. Today, we will not go into the specifics of the Japanese market. After 12 years, IKEA decided to leave the market.

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Userpilot

APRIL 7, 2024

In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. Salesforce is the best user-tracking tool for sales and marketing teams. There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions.

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Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Short on time? But always have an eye on future evolution.

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Strategy Data Visualization Analytic Tools Startups 36

Userpilot

SEPTEMBER 29, 2022

How can growth engineering help you take your marketing up a notch? The SaaS market is saturated and continues to grow rapidly. In this article, we will be discussing everything you need to know about the growth engineering framework and its processes. This is where growth engineering comes in handy. Book a demo to learn how.

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Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

DECEMBER 21, 2022

Taking the voice of the customer (VOC) into account is essential when trying to maximize customer satisfaction, improve user sentiment , and get the most out of your marketing efforts. In this article, we’re going to show you: Four reasons why VoC is important. What is Voice of the Customer (VoC)? Source: Visual Paradigm Online.

User Testing 98

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Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

The difference between acquisition marketing and retention marketing is that the former focuses on attracting new customers, while the latter aims to keep existing customers. Acquisition involves a series of well-defined marketing and sales activities designed to create brand awareness and capture the interest of target audiences.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52