Mironov Consulting

MAY 2, 2019

But product management and development processes that work well for long-lived hardware can handicap software organizations. Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. To share data with partners.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Develop strong relationships with analysts (Gartner, Forrester, etc.) Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Userpilot

NOVEMBER 2, 2023

Such knowledge allows companies to make informed product-development decisions , fine-tune their product positioning , and create tailored marketing campaigns that resonate well with customers. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Mironov Consulting

FEBRUARY 28, 2024

  So the ratio of wants/needs/demands/ couldas/shouldas to actual development capacity is often 20x-50x.   My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). The value matrix will also include a relevant marketing message tying the problem and solution together.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. However, it’s not so effective in the enterprise context where the customer isn’t usually the buyer.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Developing market interest and building personal engagement are the key contributions to the bottom line. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Guy

APRIL 9, 2020

Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. Left alone, the brain automatically processes inputs from your internal and external environments and allows you (the speaker) to focus on the message and the receiver. I was determined to do better. Existing model.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Intercom, Inc.

DECEMBER 5, 2019

New SaaS companies spend the majority of their time trying to determine three things: how they’ll develop a great product, how to show customers it’s relevant to their needs, and how to get to market. Here’s Matt again: “Working that message down into something very succinct, very clear, is hard work. And so everyone looks toward them.

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

UX Studio: Product Management

JULY 12, 2021

Clutch is a reputable field guide for B2B agencies, so we collected each eCommerce web design company with higher ratings in their database. We are thrilled to be among the top B2B business service providers, according to the Clutch Global award and to be a Zeplin Agency Member. . Absolute Web.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

Amplitude

FEBRUARY 1, 2021

It all amounts to a lot of mental Olympics at the end of a long development cycle. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Collaborate with customer-facing teams to discuss the messaging around this new product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 112

Enterprise User Testing Feedback Software Technical Advisors 112

Mironov Consulting

DECEMBER 31, 2019

Each functional group wants to hire in its own image: Sales wants someone very sales-y, Engineering wants a developer who still codes, Marketing wants a pure-play messaging/positioning expert, Finance wants accurate 5-year forecasts. No candidate survives our interview process.

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 22, 2022

Thus, they help you customize your brand’s messaging and content strategies to the needs of each segment. You can also fine-tune the in-app marketing messages plus offer more timely and contextual customer service. Firmographic segmentation classifies B2B users according to their shared organization attributes.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

APRIL 30, 2024

Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

AUGUST 30, 2023

Product management and leadership From the struggle to balance innovation and market fit to maintaining a customer-centric approach to product development and navigating talks with business partners, product leaders face many challenges. Product management and leadership speakers. How do we price the product? Early Customer Profile Selection.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Create value proposition and messaging. GTM strategy step 2: Create value proposition and messaging. A lot of SaaS companies adopt this sales strategy, e.g,

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Product Management Lessons from the Trenches

JULY 24, 2018

It is well regarded that Product Managers are the “CEOs” of their product; meaning we are ultimately responsible for the commercial success of our products working hand-in-hand with our partners in engineering, sales/business development and marketing. These are questions that only your team can answer.

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

Userpilot

SEPTEMBER 29, 2022

You can use Userpilot for monitoring product usage, running microsurveys, and developing in-app guidance. Behavioral advertising aims to show potential customers the ad at the right time with the right message to compel them to purchase your products. Additionally, try Hotjar for session recordings and heatmaps.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

The Product Guy

APRIL 9, 2019

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. The more I apply the strategy, the louder the message becomes. Make a list of the scope and the challenges to your product. About Eric Wang. More About The Product Mentor. Better Decisions.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Gainsight

JUNE 2, 2022

Yamini is known for her work ethic, wealth of experience, and desire to send a positive message to young women about their place in business. Their offerings and products—from website hosting and virtual private networks to scalable virtual machines, gaming development, video streaming, and database management, powered by cloud technology.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. The options were HR-focused LMSs or expensive DIY development projects. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Sachin Rekhi

JUNE 24, 2015

In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. The Main Advantage: Reduction in Cost of Acquisition. Looking for a better chat solution?

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Studio: Product Management

JANUARY 11, 2022

Apart from offering product design, UX audit, user experience research, consulting, and training, we create customized solutions to meet our clients’ needs and support them during the whole product development process. However, we have also developed a remote policy that helps us effectively collaborate with clients worldwide.

Research Software 82

Research Software User Testing Customer Experience Data Visualization 82

Revulytics

SEPTEMBER 18, 2019

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. My team was tasked with developing a completely new feature for a new user group. Are the challenges different with B2B products?

Data Visualization 75

Data Visualization User Testing Information Product Research 75

UX Studio: Product Management

JANUARY 8, 2021

Ramotion is a small design agency located in San Francisco, USA, that works with growing startups and enterprises. . As a digital product agency, it strives to help clients with branding, positioning, web and app development, copywriting, and information architecture. . Blue Label Labs.

Research Software 72

Research Software User Testing Product Research Artificial Inteligence 72

Userpilot

APRIL 22, 2021

Moshe Miklanovsky, a Software Developer-turned Product Manager and a co-host of the Product-for-Product podcast , explains which technical skills are essential for Product Managers based on his 30-year career in tech. Although very useful, a developer can always come to the rescue when we stumble upon such a need. What is it?

Analytic Tools 95

Analytic Tools Product Research Artificial Inteligence Product Management 95

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These design services include journey mapping, web design, content strategy , full-stack development, including CMS implementation, and technical consultation for complex projects.

Research Software 66

Research Software Data Visualization User Testing Technical Review 66

Innovatemap

AUGUST 26, 2020

PLG is as transformative as movements like Agile Development, or even methodologies like Pragmatic Marketing were over the past decade. Unless you are building a product that works with highly complex data or integrates with entrenched enterprise software, your product should not need a human to get someone started (this is where UX shines).

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We built a sales development team in the Philippines, and you have to do more with less when you’re at an early stage company like that. While I was there, I started really hacking the sales process.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Revulytics

MAY 31, 2017

As B2B marketing professionals (and the majority of us focused on enterprise software) we may sometimes feel as though our storytelling jobs are a bit more difficult. With a powerful combination of usage analytics and in-application messaging, we can get much more valuable and viable data in a far less circuitous manner.

Product Research 54

Product Research Customer Experience Customer Feedback User Testing 54