Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Use products and features as proof points.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document Demo B2B 130

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps. My answer would be yes, definitely. Here’s why.

User Testing 100

User Testing Customer Feedback Feedback Software Marketing 100

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

FEBRUARY 14, 2023

Minimum viable products (MVPs) are a useful tool for any organization looking to get a new product or a significant feature set to market. Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JUNE 17, 2022

The reports of analysts can be extremely helpful in understanding trends across vendors and markets in general. Therefore, they aren’t very useful to understand what’s driving specific ICPs and personas in today’s market. Industry analysts. Sales benchmarks report by Salesforce. Sales surveys.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. Good digital customer experience can improve customer retention rates.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

Product launches 112

Product launches Strategy User Testing Product Research 112

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Apple, for example, sets itself apart with an easy-to-use UI.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Usersnap

SEPTEMBER 12, 2023

The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc. Pricing research is an act of investigation and validation of the market demand and supply. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. AI-powered product localization makes it more accessible and user-friendly across global markets. About 73% of U.S.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Haines-Group

NOVEMBER 10, 2018

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. They stem from your Positioning. Relevant, Differentiated, Credible

Reporting Tools 78

Reporting Tools Data Visualization Product Research Differentiation 78

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products. positioning.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

OCTOBER 24, 2017

There are the obvious answers …to improve productivity, to cut costs, to maintain compliance, get products to market faster, etc. and then there are the real reasons, the ones the executive suite cares about …price erosion for core products, being first to market, competing globally, declining market share, etc.

Certifications 100

Certifications Demo Differentiation B2B 100

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We also narrowed our go-to-market focus to the customer segment generating our highest growth rates and best net revenue retention. The problem?

Education 40

Education Vision Customer Experience Differentiation 40

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 94

Data Visualization Feedback Software Research Software Analytic Tools 94

Mind the Product

AUGUST 31, 2017

His tasks include understanding customer needs, researching industry trends and competition, training and coaching product managers, and guiding market and sales efforts. They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story.

Research Software 85

Research Software User Testing Customer Experience Product Research 85

Mind the Product

APRIL 27, 2017

This, I think, is a better way to begin to understand a user or market need and its associated pain points. Following Ries’ point, defining a solution is the response to the customer development activity: it becomes much clearer once the market landscape and pain points are well understood. Product Requirements in B2B Software Markets.

Framework 108

Framework User Testing Research Software Feedback Software 108

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

ProductPlan

DECEMBER 21, 2020

That means it’s much cheaper to start new companies and attack both existing and emerging markets. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 104

User Testing Research Software Customer Experience Product Research 104