Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Alan Gleeson is a B2B Marketing Consultant based in London with a passion for helping SaaS businesses to grow.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. This is the engine that powers Dropbox, Slack, Asana, and many other new companies. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc.,

Enterprise 76

Enterprise Inbound Advertising B2B 76

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. You started off in engineering, I believe. Where others might see an uphill battle, Nicolas (Nico) Marchais saw an opportunity.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

JANUARY 8, 2019

INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers. Whether you’re in B2B or B2C, a startup or a Fortune 500 company, you’ll find relevant content at Dreamforce. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

UX Studio

APRIL 6, 2023

In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization. 6 – Bop Design Web design firm in San Diego, creating B2B website designs and content marketing plans since 2008.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

In addition to focusing on making visually appealing websites, the firm also prioritizes increasing its customers’ online presence through organic search engine optimization. Bop Design Web design firm in San Diego, creating B2B website designs and content marketing plans since 2008.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 86

B2B Research Software Feedback Software Customer Experience 86

Roy Madden

APRIL 1, 2016

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. 75 percent of B2B buyers use social media to be more informed about vendors. Learn more about Social Selling and feedly.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Userpilot

JULY 19, 2021

In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. This can only be achieved by ensuring that the platform does not require an engineering team to run. Reduces customer support demands.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. Stytch first went after growth teams, but then realized engineers wanted it most. Strong emotion: You’re hearing hatred for the incumbents (i.e. pain) or a deep and strong emotional reaction to your idea (i.e. Almost comically narrow.

B2C 97

B2C Customer Experience User Friction User Testing 97

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Definitely.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 20, 2023

Using search engines on platforms like Quora or Reddit can help you see how the average user feels about various AI-based tools. The tool primarily focuses on B2B emails that you can generate with a single click. Social media posts. It’s possible to integrate Levity with over 5,000 apps when using Zapier or Make.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Reporting Tools 91

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Then we also look at inbound as a separate function. You know, we’re very open.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

JANUARY 24, 2019

It’s really important to turn things around, and we all know about customer-centric design and engineering. On the enterprise side or on the B2B side, we think about implementation, and we need to move that out of the way. We’re seeing, for example, deflection in a good way in terms of inbound being done more effectively.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Userpilot

MAY 26, 2021

hands the responsibility for customer engagement from engineers over to your product and success teams. Measure group analytics to calculate metrics at an organisation level, useful for B2B SaaS companies. Userpilot enables you to build engaging onboarding flows into your product with ease, and without the need to code. Segmentation.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

APRIL 9, 2020

I’m super proud to lead our army of support specialists and support engineers across the world with the help of an amazing management team, which includes Bobby and Ruth. It’s been awesome to see all teams – engineering, sales, marketing – jump in and really appreciate that. Some of them are struggling. Bobby: Yeah.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

NOVEMBER 23, 2022

This time around, we’ve sat down to chat about the good, the bad and the ugly of selling your company, applying first principles to subscription growth, and creating content for your audience, not search engines. Patrick: Yeah, I can take you through that thinking.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Mixpanel

FEBRUARY 23, 2021

” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind. ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind. In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.”

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. If you’re in the B2B space, you know the importance of success stories. In the last 10 years, SEO or Search Engine Optimization has become a multi-billion dollar industry. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 70

Research Software User Testing Outbound Marketing 70

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. And that’s unusual for a B2B software company. And I met my husband, Eric, out here.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. You know when you look at the trajectory of high growth companies especially in B2B enterprise, I think we rank up there pretty much at the top of them, the top right. We had engineering in Reading – anyone from Reading in here? We had high relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 19, 2019

Our Director of Demand Generation, Brian Kotlyar likes to describe the three primary reasons for B2B customer churn this way: Marriage : This happens when one of your customers acquires another, or two merge into a new company. It’s sometimes called “inbound marketing” because it’s meant to bring people “inbound” to your website.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

MARCH 29, 2022

We’ve always made massive investments in our product, our design and our engineering teams, and we are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. into B2B software. We had an inbound sales team as well, basically quite a few groups.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

Sometimes it takes a system design engineer and some cat gifs to really help you see what you’re doing and this funny and informative talk from Boston in 2019 has both! I have a degree in systems design engineering from the University of Waterloo. One inbound leads increased by 100% which establish business that’s a lot.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. That’s where software is going in the B2B space and it turns out that was a pretty good decision. They’re created by inbound demand. And our tech has gotten a lot better for bigger companies. Most companies have hybrids.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137