Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Product Management University

JANUARY 3, 2023

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Practice With Another Sales Rep or Sales Engineer.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

FEBRUARY 13, 2017

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. To create a product portfolio management discipline that’s B2B specific, there are three critical dimensions.

B2B 100

B2B Management Management Framework 100

Product Management University

FEBRUARY 22, 2023

The CPO oversees multiple teams and portfolios and is responsible for making decisions that align all product initiatives to the company’s overall strategy. In some cases, the CPO may also be responsible for product development and engineering. Learn more: The Leadership Side Of Product Management – What Does It Really Mean?

Positioning 264

Positioning Product Management Product Manager B2B 264

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. That’s the secret to market leadership for the long haul.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

Framework 107

Framework User Testing Customer Experience Definition 107

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Product Management University

JUNE 9, 2021

Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements. The lack of consistency and predictability is equally frustrating to sales, services, marketing, engineering, and most of all, customers.” Quantifying Customer Value.

Product Management 130

Product Management Product Manager B2B Management 130

Lenny Rachitsky

NOVEMBER 14, 2023

The typical company waited two to three years to hire their first product manager. They typically had 10 to 15 engineers and 15 to 25 total employees. Surprisingly, more than half of companies hired their first PM before finding product-market fit , which is counter to the advice you hear. Particularly in B2B.

B2B 52

B2B Engineering Product Marketing Product Management 52

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. How Long Should a Product Demo Last?

Demo 130

Demo Research Software Product Research User Testing 130

bpma ProductHub

JUNE 12, 2017

Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She wears many hats at PowerAdvocate, including serving as a product owner for a software development scrum team, a subject matter expert on the energy industry, helping the sales team as a product expert, and helping drive customer adoption.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 126

Startups Strategy Technical Review B2B 126

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

AUGUST 6, 2023

Did you identify bugs and coordinate with engineering, etc? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. Are you about to run out of work?

Reporting Tools 138

Reporting Tools Research Software Product Research User Testing 138

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. B2B SaaS User Persona Examples.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I’ve learned first-hand many of the product mistakes I highlight below. Doing it all yourself?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. There was no other way.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

bpma ProductHub

JUNE 12, 2017

Erin McHugh Saif showed us how she used analytics and customer insights to help her tackle a large-scale business problem at TIBCO Spotfire and Sooyoung Kim shared how Rue La La is using Riskiest Assumption Testing to rapidly test ideas with zero engineering effort. She is also involved with user experience design and product marketing.

Analytic Tools 199

Analytic Tools User Testing Customer Experience Feedback Software 199

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. Use your product as a channel to express your values. Shape your product vision into foreseeable goals, each one a step towards fulfilling that big vision.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

bpma ProductHub

APRIL 10, 2017

Many B2B product managers reported working in sales-driven organizations, where the sales team may request a feature on a critical customer or prospect’s behalf. Garima Painuly is a B2B SaaS Product Manager at PowerAdvocate in downtown Boston. She is also involved with user experience design and product marketing.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

The Review by First Round

OCTOBER 7, 2021

GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) He describes his career as more of a maze than a ladder, and this functional diversity combined with his deep experience at standout B2B companies gives him a unique perspective.

Marketing 52

Marketing B2B Customer Experience Vision 52

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Development. The Protective Pad: Engineering.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Product Management University

NOVEMBER 6, 2018

Step back for a minute and consider the expectations heaped on most product management organizations. Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. from engineering to sales and marketing?—?around Or , you could let your product do the talking.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Answer RFPs – mostly the product sections. Sales quotas?

Feedback Software 130

Feedback Software Consulting Engineering Technical Review 130

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. You started off in engineering, I believe. Dee: And you have quite an interesting background for a head of sales.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mixpanel

FEBRUARY 23, 2024

Many companies now have fewer engineering resources, making it harder to get engineer buy-in. It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case. “It’s a lot easier to get buy-in from engineers to do more work if you can prove the value of the first use case.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Coalition

FEBRUARY 5, 2023

In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered. Sticky, through customer retention and upselling additional services/products.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. The product manager role can vary greatly, especially because of factors like: Company size and company culture.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60