The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. What people usually call strategy is in many cases just a general direction.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Guy

MARCH 16, 2018

Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires product strategy. These are all key questions addressed as part of product strategy. Below were what I brought to the products and how I was able to drive for quick results.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?"

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns.

User Testing 108

User Testing Workshop B2B Leadership 108

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  And very few companies can balance the two.  (See

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. I lead an enterprise software company in the healthcare space. But should it?

Customer Experience 145

Customer Experience User Testing Data Visualization Analytic Tools 145

ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. In the case of product metrics, a leading indicator serves as an early warning signal of an impact on revenue. In a B2B environment if license fees are based on the number of users, counting total users may make sense.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

B2B 165

B2B User Testing Enterprise Demo 165

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. Not all markets want to buy this way.

Naming 135

Naming User Testing Feedback Software Weak Development Team 135

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). Tweet This.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Mironov Consulting

FEBRUARY 28, 2024

  My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.    The corporate strategy, which the product strategy supports. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. But many of the issues and tips in this blog will apply to whatever product you’re responsible for. One of those ways might be where and how users interact with your product. Your enterprise customers’ priorities have changed. Your users are now remote.

Customer Experience 93

Customer Experience Customer Feedback User Testing Feedback Software 93

ProductPlan

NOVEMBER 2, 2021

At ProductPlan, we have the tremendous privilege of working with and listening to tens of thousands of product leaders. Our customers span across thousands of organizations ranging from smaller, growth-stage startups to Fortune 500 global enterprises. Change is Afoot. Many of our customers are in the midst of rapid change.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

The Product Coalition

MARCH 23, 2022

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 134

Startups Fractional CTO Technical Review Software Review 134

Product Warrior

DECEMBER 1, 2022

If you already have a clear business strategy and a complementary product strategy, you should find completing the Customer Value Mapper relatively easy. For most SaaS B2B firms, this is some version of acquisition, retention and upsell. These will in turn support the business objectives. Capture customer values.

Customer Experience 52

Customer Experience Product Research B2B Enterprise 52

ProductPlan

JANUARY 7, 2022

Example: App maker wants to transition its client-side product to SaaS. Imagine a B2B software company selling a downloadable app that enterprises install on their machines. So these product leaders make research and data the backbone of their plan for digital transformation. Doing this also serves another purpose.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

Bain Public

JANUARY 30, 2023

We are so thrilled to announce our new Director of Product Managent -- Moshe Mikanovsky. Moshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. Q] Do you think that company strategy and product strategy are the same?

Analytic Tools 52

Analytic Tools Data Visualization Weak Development Team User Testing 52

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 111

Framework User Testing Customer Experience Definition 111

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva.

User Testing 149

User Testing Framework B2B Document 149

Mironov Consulting

MARCH 26, 2022

At least in the B2B software product world, I haven't found that to be true. Things I frequently hear from B2B field/sales organizations: "Product doesn't understand how important this is.  They  Engineering/Product lack urgency."  They aren't listening!"

Analytic Tools 145

Analytic Tools Data Visualization Reporting Tools Customer Experience 145

Mironov Consulting

FEBRUARY 27, 2023

I’ve sat through planning for scores of major B2B migrations, and implemented a half-dozen of my own.  Usually Every new enterprise customer expects 3-5 years of support for whatever they license.  So  Usually the discussion is highly technical: APIs, data transformation, feature ladders.  But

Technical Review 69

Technical Review Customer Experience Software Review Data Visualization 69

The Product Coalition

NOVEMBER 11, 2018

This gives Product teams a bit of a problem. And B2B SaaS companies are left with the ultimate question: “It’s impossible to build everything we’d like to, so how can we improve our product?” To do this, you need to go back to your product strategy. In fact, it gives the whole organization a bit of a problem.

Feedback Software 60

Feedback Software Customer Experience User Testing Customer Feedback 60

Mironov Consulting

DECEMBER 31, 2019

product strategy. For those of us who’ve stepped into the Head of Product role a dozen times or more, these are clear indications that senior product leadership is missing. No candidate survives our interview process.

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52

Department of Product

JANUARY 17, 2023

Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

ProductPlan

JANUARY 28, 2022

Let’s say your company sells enterprise SaaS solutions. That gives your enterprise buyer the chance to pick and choose. To reduce product cannibalization. Again, imagine you sell B2B software tools. To charge a higher price point. You are selling those apps a la carte, each at a low price point.

Research Software 80

Research Software Weak Development Team Customer Experience User Testing 80

The Product Coalition

APRIL 24, 2023

But if the feedback is siloed, it’s harder to draw accurate and actionable insights to inform their product strategy. Or, you might look to see what features your customers on the Enterprise plan want most and prioritize those. It’s much better to put all your user feedback in a single place and look at it together.

Feedback Software 108

Feedback Software Analytic Tools User Testing Customer Feedback 108

Modus Create

NOVEMBER 9, 2020

is a great tool for enterprises who want to set strategy, capture customer ideas, and overall be prepared going into the build phase of digital product development projects. Within the past year, Modus Create has been named a Top B2B company in Latin America for 2020 by Clutch, made the Inc.5000

Magazine 96

Magazine B2B Roadmap Enterprise 96

The Product Coalition

OCTOBER 5, 2021

Why is a Product Development Health Check Necessary? Whether you are a large enterprise with vast resources or a startup with a limited budget, it’s common to find that you have product development problems that are either not identified or not properly addressed.

Weak Development Team 157

Weak Development Team Reporting Tools Research Software Feedback Software 157

Mironov Consulting

SEPTEMBER 23, 2023

 When we can sign 50 mid-sized deals with less energy than 4 big ones, we can reject the “MegaCorp demands that we implement X” hostage-taking that’s so prevalent in enterprise software.    Therefore moving from services to product is a major company-wide effort that every executive must strongly support.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Gainsight

OCTOBER 26, 2020

And in that way, it reminds us of enterprise software. As Gainsight PX CTO Mickey Alon discussed with Carlos Gonzales Villaumbrosia, Founder & CEO of Product School and author of The Product Book , the solution isn’t complicated—it’s product-led growth. Level up your product strategy— Try Gainsight PX free!

Analytic Tools 52

Analytic Tools CTO Customer Experience Data Visualization 52