Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 2, 2023

TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Understandably, all of this translates into improved customer acquisition.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

JUNE 12, 2018

You want to be welcoming to your visitors and helpful to your customers, but your time is in demand. That is why we are continually updating our products in ways that help you engage with your visitors, leads and customers quickly and effectively. Create a custom segment to see all accounts you own from the lead and user list.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Userpilot

JULY 19, 2021

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

The Product Coalition

APRIL 14, 2020

Research ¹ has shown that lead generations tactics remained relatively unchanged over time as the world embraces high level of digitization. Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³.

Banking 78

Banking Research Software User Testing Customer Experience 78

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 20, 2023

When trying to choose the right productivity app for your needs, it’s best to look at a combination of third-party reviews, social media posts from users, and free trials to try out the software for yourself. MonkeyLearn: analyze your customer feedback using ML. AB testing capabilities for various content formats.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

APRIL 30, 2018

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. Ask the right questions right away.

B2C 214

B2C Research Software User Friction User Testing 214

Intercom, Inc.

JUNE 4, 2018

For many years, B2B companies have executed their inbound sales funnel in a similar manner: Much like the word “funnel” suggests, it’s based on the idea to filter out the visitors and leads that aren’t ready to buy or aren’t qualified. Let’s look at how this came about. Invest in sales conversations, not touches.

Inbound 220

Inbound Research Software B2B User Testing 220

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. A marketing plan is a key requirement for your product because it gives you a deeper understanding of your target buyer and how to communicate with users.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MAY 26, 2021

Looking for customer engagement software? Today we’re walking you through the best customer engagement software solutions for SaaS in 2021 based on four main criteria: user analytics & tracking features. user segmentation. customer engagement automation. What is Customer Engagement Software?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. Max is a proponent of combining old-school techniques with new tools like using messengers to catch potential customers when they visit your site looking for a specific answer. Starting sales from scratch.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Gainsight

FEBRUARY 2, 2024

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Strategy first, technology second. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

APRIL 9, 2020

It’s the perfect storm that produces a swell of people who need to get in touch with customer support. In the midst of such a surge, it’s essential to get customers’ issues resolved quickly. Assisting both customers and support staff by offering predictive suggestions. But others might need more direct answers.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Steli Efti on understanding your customers. Adam Risman: What do you remember most about the earliest days of going and selling this product to customers? What worked well for you?

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. So positioning is not the same thing as messaging. The research on this is kind of interesting. April is returning to BoS in 2020! Upcoming Events.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

OCTOBER 29, 2020

Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. Make it easy for customers to talk to you, and vice versa.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

JANUARY 24, 2019

Transitioning into an effective marketplace required keen attention to the evolving needs of their customers – who wanted to connect to third-party partners. Customer nurturing now starts from the first touch, and AI can help with that. Specifically, we look for customer validation, and we’re really trying to accelerate success.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. I think it’s something we’ve had to think a lot about as well as, as we segment our customers. Because you sent me an email, you called me, you sent me a text message. Dave: Yeah.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

MARCH 24, 2020

Supporting your customers with efficiency and empathy is challenging in the best of times. Depending on the nature of your business, you may experience an increased volume of conversations, more requests for refunds and cancellations, and perhaps even dealing with customers who are understandably on edge.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. Those values might be you know might be customer success might be your key value.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 19, 2019

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118