ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

OCTOBER 16, 2022

Build a public roadmap where customers can submit feedback and feel involved. And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels. Have a public roadmap that welcomes user input and makes them feel involved in your journey.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. But in most B2B products this is not the case.

B2C 60

B2C B2B Feedback Software User Testing 60

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 106

User Testing Customer Feedback Feedback Software Marketing 106

Mironov Consulting

FEBRUARY 28, 2024

Said another way, this week’s new “must do” items look like a year’s worth of additions to the roadmap.    My focus is on B2B/enterprise companies where sales cycles are long; attributing revenue to individual product improvements is challenging; and a few large deals have visibility up to the Board.  

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Cafe

FEBRUARY 4, 2024

Building Habits Every morning, my routine starts with the automatic scroll through Instagram or a quick glance at Slack messages and emails. For instance, when you see a notification from Slack, it's an external trigger prompting you to open the app and check your messages. Public roadmaps for real-time customer feedback.

Feedback Software 59

Feedback Software Data Visualization Customer Experience User Testing 59

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

The Product Coalition

MARCH 2, 2022

Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

User Testing 135

User Testing Customer Feedback Customer Experience Research Software 135

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). Once we’ve figured out how we’re going to be better or different, we need to figure out how to position and message our product. A great example is the iPod’s messaging—”a thousand songs in your pocket.” What’s important to them?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Bain Public

JULY 22, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will lead a workshop on July 22nd in collaboration with Forum Ventures , formerly known as Acceleprise -- an early-stage fund and B2B SaaS startup accelerator! This ensures long term growth and success of any company and their products.

Workshop 52

Workshop Startups Data Visualization B2B 52

Bain Public

JANUARY 24, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on February 4th in collaboration with Acceleprise : The B2B SaaS-focused accelerator. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

Workshop 52

Workshop Startups Data Visualization B2B 52

Userpilot

MAY 30, 2023

So you can prioritize their development and build a public roadmap. Allowing you to personalize your marketing messages better. Ask for user opinions to build product road maps The best product-led companies allow customers to build their roadmap. Public roadmap survey example. CSAT survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

NOVEMBER 21, 2023

For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. This often results in customer and leadership dissatisfaction , and you lose the trust of the engineers and developers who have to resolve to shadow roadmaps to tackle technical issues. Until they get it.

Technical Review 104

Technical Review User Testing Product Management Product Manager 104

Bain Public

AUGUST 13, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on August 21st in collaboration with Acceleprise : The B2B SaaS-focused accelerator. Title: Strategic Product Baseline and Roadmap. Session Information. Date: August 21st.

Workshop 52

Workshop B2B Data Visualization Leadership 52

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Bain Public

SEPTEMBER 29, 2021

Forum Ventures is an early-stage fund and B2B SaaS startup accelerator, based in New York, San Francisco and Toronto, that backs exceptional founders building the future of work. He has identified an actionable process that enables him to offer concrete messages about product management and operations. Contact us. 514) 442-8487.

Data Visualization 52

Data Visualization Workshop Roadmap Consulting 52

Userpilot

AUGUST 30, 2023

Roadmaps kill outcomes Fixating too much on roadmaps can get you trapped because it prevents you from exploring creative alternatives. Demonstrate how to envision the complete user journey, manage user expectations, and harness the power of in-app messaging to drive user actions. Connect with Büşra on LinkedIn.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

The Product Guy

MAY 7, 2020

The path and the steps to reach the destination is defined through a product roadmap. Hence roadmapping is a crucial exercise which can make or break your product. In my opinion, apart from a bad culture, a bad roadmap can also have a devastating impact on your organizational strategy. Product Roadmap. Data vs Intuition.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Lenny Rachitsky

APRIL 16, 2024

Most recently, at ThoughtSpot (an AI-enabled analytics vendor) he helped transition their growth motion from a traditional sales-led B2B SaaS model to product-led growth. Once you get past a certain level of functionality, a lot of the new functionality on the roadmap often targets just a subset of users (e.g.

Onboarding KPIs 96

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 96

Intercom, Inc.

MAY 25, 2022

For product folks the pressure’s on to revise your roadmap and short-term strategy to account for a narrowing budget, and shifting customer priorities. Chances are you need to rethink your roadmap. ” So rather than be yet another bad bull’s message, we wanted to be practical. Adjusting the roadmap.

User Testing 138

User Testing Product Research Roadmap Customer Experience 138

Userpilot

OCTOBER 6, 2022

In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. Help your customers to choose your product with outstanding experiences and crystal-clear marketing messaging. What influences customer behavior? Let’s study it in detail.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

DECEMBER 2, 2019

The best part, however, is that your CS team can then improve your in-app messaging. Not only that, but because Userpilot requires no coding knowledge, your CS team won’t have to rely on your busy Dev team to implement the messaging. Another neat feature is the ability to send targeted messages to customers as they use your product.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Reporting Tools 94

Userpilot

JULY 5, 2022

Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs. When you decide to work on certain features or functionalities, it’s a good practice to build a public roadmap. B2B Incremental innovation example- Userpilot.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Create value proposition and messaging. Slack and Dropbox.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MAY 7, 2024

Rocketbots Rocketbots ( respond.io ) is an AI-powered customer communication platform designed to manage and automate customer conversations across various messaging apps. Salesflare Salesflare is an intelligent CRM platform for small and medium-sized businesses, particularly those operating in B2B sectors. Rocketbots welcome screen.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

ProductPlan

NOVEMBER 20, 2020

But just as important are the training sessions, how-to videos, and messaging that customers (should) receive. Keep in mind for B2B products that the person using your product often isn’t involved in those steps. Identifying areas for improvement is one thing, but squeezing them into your product roadmap can be much harder.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience Product Research 52

Ronke PM

OCTOBER 5, 2023

Customer Advisory Boards When product leaders join any organization, regardless of the size or industry, one of the first things they do is to try to garner how their organization and product teams have been getting customer feedback and validation of the roadmap and vision.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

APRIL 19, 2024

Understanding your consumers’ behavior and needs well through methodical market research is vital for informed decision-making when it comes to your product roadmap. Sharper marketing messages, savvy product development strategies, and an intimate grasp of both prospective buyers and existing customers’ preferences and needs.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Gainsight

APRIL 13, 2020

In B2B the GTM model is based on high-touch, where sales cycles are longer and vendors tend to rely on hand-holding the customers throughout the different stages from prospecting to onboarding, renewal, and expansion. Enable customers to be self-sufficient with contextual in-app messaging and supporting content.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Mironov Consulting

APRIL 12, 2020

Perhaps swap in group messaging or real-time event streaming or virtual auctions? Inevitably, B2B companies will be pushed hard by their largest customers for one-offs or specials or custom work. Anonymizing some examples from last week’s coaching calls: You might have a SaaS product for arts and social service organizations.

Customer Experience 140

Customer Experience Reporting Tools Technical Review Transportation 140

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162