Userpilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

User Testing

Product Management University

FEBRUARY 25, 2020

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing

Userpilot

SEPTEMBER 5, 2024

Not specifically tailored for B2B/SaaS. For example, a user clicking the “Start Free Trial” button on your landing page would be a core event because it directly ties to your product goals. Pair quantitative and qualitative data for deeper analysis. Lack of in-depth segmentation. No dedicated customer support.

Analytic Tools

Mironov Consulting

JANUARY 24, 2024

  This is a recipe for failure: there are no generic product strategies or corporate strategies , and IMHO therefore no context-free prioritization models, metrics, or product goals.  Announce a product strategy first, then critique each corporate strategy.  OK, What’s A Company Strategy?

Product Strategy

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. or “How do your most habitual users differ from others?”.

Enterprise

Intercom, Inc.

OCTOBER 16, 2019

You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website. Alan Gleeson is a B2B marketing consultant based in London with a passion for helping SaaS businesses to grow. You also need to ensure you have a smooth onboarding process where users obtain value early.

Strategy

Userpilot

JULY 10, 2024

Communicate these goals clearly across your product marketing team to ensure everyone is aligned and accountable. Effective goal setting helps your team focus and work towards common product goals. SMART goal-setting framework. If you need some help with your B2B SaaS marketing, then Userpilot can help.

Analytic Tools

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. Work Smarter With Intelligent Customer Experiences Going forward, the role of AI will be pivotal to DCS.

Data Visualization

Bain Public

MARCH 30, 2020

A Day in the Life of a Product Management Consultant Bringing Product Management to the Next Level at Livescale The Top 6 Roles to Describe a Product Manager When Executives Tell You What to Build, They Approve the Development of Unnecessary Features Working Together, Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.

Article

Userpilot

JULY 13, 2023

Within the B2B company space, the industry average conversion rate ranges from 14% to 25%. It includes segmenting them based on in-app engagement product goals, feedback, etc. So you should benchmark your company’s growth against the industry average to see how well your company did.

Onboarding KPIs

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. One should be crystal clear about the problem and how his product or service is solving it.

User Testing

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs

The Product Manager Coach Blog

MAY 7, 2024

Vision Setting and Execution: Developing and maintaining a clear vision for the product, translating strategic goals into actionable plans that drive success. Cross-Functional Team Leadership: Ensuring that efforts across departments are synchronized, enhancing team collaboration and efficiency in achieving product goals.

Product Manager

BrainMates

JUNE 25, 2020

The people who authorises the purchase of your Product, or who has a significant degree of influence over it. For a business to consumer (B2C) Product this is also often the user. For a business-to-business (B2B) Product it’s often different. We then build or validate the user and buyer personas.

User Testing

Innovatemap

AUGUST 26, 2020

Unless you are building a product that works with highly complex data or integrates with entrenched enterprise software, your product should not need a human to get someone started (this is where UX shines). If you look at a common B2B pricing page, services are what comes in under the “Contact for details” option.

Onboarding KPIs

Userpilot

SEPTEMBER 23, 2022

Interestingly, the customer churn rate for B2B and B2C companies is almost the same. Whereas B2B companies have an average voluntary churn rate of 3.5%, B2C companies have a 4.04% churn rate for the same category. Or, check out the pricing options for the package that matches your customer base and product goals.

Analytic Tools

Gainsight

JUNE 28, 2021

In many B2B companies, the gross retention rate and net retention rate are the key performance indicators of the business, so most companies like to put other leading indicators or checks in place to track the customer’s health. onboarding goals are different from their goals for the post-onboarding/adoption phase.

User Testing

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Decision Matrix : Ensures it's possible to build a viable product despite time and expense constraints. Wireframes : Begin to draw the screen skeleton.

Reporting Tools

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. into B2B software. Beautiful design, heavily focused on productivity and on power. We’re fresh from our first virtual global event, New at Intercom.

Feedback Software

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however.

Education

Product Management University

MAY 19, 2020

This is the equivalent of doing product management from the inside-out versus outside-in because customer value is secondary to product goals. Create project teams around specific user outcomes and watch product quality and usability soar. Creating stickier products is more than just creating products people love to use.

B2B