Product Management University

MAY 19, 2020

This is the equivalent of doing product management from the inside-out versus outside-in because customer value is secondary to product goals. Create project teams around specific user outcomes and watch product quality and usability soar. Creating stickier products is more than just creating products people love to use.

Certifications 26

Certifications B2B Customer Experience Article 26

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. On to product strategy. Here’s the best part. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

Innovatemap

AUGUST 26, 2020

Unless you are building a product that works with highly complex data or integrates with entrenched enterprise software, your product should not need a human to get someone started (this is where UX shines). If you look at a common B2B pricing page, services are what comes in under the “Contact for details” option.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

BrainMates

JUNE 25, 2020

The people who authorises the purchase of your Product, or who has a significant degree of influence over it. For a business to consumer (B2C) Product this is also often the user. For a business-to-business (B2B) Product it’s often different. We then build or validate the user and buyer personas.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Decision Matrix : Ensures it's possible to build a viable product despite time and expense constraints. Wireframes : Begin to draw the screen skeleton.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Gainsight

JUNE 28, 2021

In many B2B companies, the gross retention rate and net retention rate are the key performance indicators of the business, so most companies like to put other leading indicators or checks in place to track the customer’s health. onboarding goals are different from their goals for the post-onboarding/adoption phase.

User Testing 59

User Testing Customer Experience Customer Feedback Onboarding KPIs 59

Userpilot

NOVEMBER 8, 2022

As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 81

Feedback Software User Testing Product Research Strategy 81

Intercom, Inc.

OCTOBER 18, 2021

We found that a lot of the “best practice” advice on product analytics was useful for introducing concepts, but that the rules weren’t uniformly applicable. A $99 B2B SaaS app will define engagement very differently to an e-commerce website. The right product metrics start with the right questions.

Data Visualization 269

Data Visualization Analytic Tools User Testing Research Software 269

Product Management University

MARCH 9, 2017

If you obsess over customer success, product success is all but guaranteed. Applying that concept in a B2B environment however, requires a broader definition of “the customer.” Put your customer success manifesto into practice with one overarching goal and three supporting pillars. The Three Pillars. Return the favor.

Customer Feedback 100

Customer Feedback B2B Vision Roadmap 100

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. or “How do your most habitual users differ from others?”.

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Product Management University

FEBRUARY 25, 2020

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MAY 9, 2024

Set Clear Goals With the user journeys mapped, set goals for each of the stages. These are product goals , not to be confused with user goals listed above. ” To set this one, I used the well-known SMART goal-setting framework. User journey template. What features does Userpilot support?

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Intercom, Inc.

OCTOBER 16, 2019

You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website. Alan Gleeson is a B2B marketing consultant based in London with a passion for helping SaaS businesses to grow. You also need to ensure you have a smooth onboarding process where users obtain value early.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

SEPTEMBER 23, 2022

Interestingly, the customer churn rate for B2B and B2C companies is almost the same. Whereas B2B companies have an average voluntary churn rate of 3.5%, B2C companies have a 4.04% churn rate for the same category. Or, check out the pricing options for the package that matches your customer base and product goals.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

MAY 19, 2024

Like most B2B we have an over-reliance on email as a comms channel for both product adoption, training, and wider marketing comms. You’ll be able to select from various analytics widgets that track product goals, feature adoption, guide views, time-on-app, and other core metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Alchemer Mobile

JULY 30, 2019

Here are the habits of 100 customer-centric companies from ten industries including Retail, Finance, Healthcare, B2B, Software, Hospitality, Insurance, Telecom, Manufacturing, Agriculture. 9. 12 Product Management Myths. The path to success in product management is not a straight line. via Forbes]. via Apptentive].

Customer Experience 138

Customer Experience User Testing Feedback Software Customer Feedback 138

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. into B2B software. Beautiful design, heavily focused on productivity and on power. We’re fresh from our first virtual global event, New at Intercom.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118