article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

article thumbnail

Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. However, B2B product managers are also very mindful of customers’ needs and wants, but in a different way. A recent report by Pendo.io

B2C 190
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taking a 360 degree approach to roadmaps

Mind the Product

How to optimise your B2B product roadmap with a 360-degree approach, merging customer feedback, internal stakeholder insights, and market trends. Read more » The post Taking a 360 degree approach to roadmaps appeared first on Mind the Product.

Roadmap 193
article thumbnail

Creating a Feature Request Process for B2B Product and Customer Success Teams

Mind the Product

It can take years to master the practice of finding a healthy balance somewhere between allowing these non stop requests to dictate your product roadmap, and ignoring them altogether. The post Creating a Feature Request Process for B2B Product and Customer Success Teams appeared first on Mind the Product. Good prioritization [.].

B2B 191
article thumbnail

Customer Recruiting for Continuous Discovery: Get Easy Access to Customers Week Over Week

Product Talk

We all have full backlogs, most of us are behind on our roadmaps, we all have too much on our plates. Our case studies cover B2B scenarios, B2C scenarios, even complex B2B2B2C scenarios. The Value of Continuous Interviewing: Uncover Opportunities You Never Thought to Ask About I get it. Product teams are busy.

article thumbnail

Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. In most cases, B2B products need to be designed from the ground up to support end-user and buyer needs. In the B2B world your customer is not a name and number that looks the same as any other.

B2C 161
article thumbnail

Lessons learned in building product roadmaps by Jen Taylor

Mind the Product

Building product roadmaps to convey product direction is for teams as well as customers, but there are no universal rules on how to jump-start or get there. In this talk, Jen Taylor, shares battle stories and lessons learned from creating B2B products and platforms over the years. [.]

Roadmap 172