Userpilot

MAY 20, 2024

They are a great way to encourage and retain customers by offering rewards to help you create long-term relationships with new customers. TL;DR B2B loyalty programs reward businesses with tiers, points, cashback, and exclusive offers to foster long-term partnerships. Are you using B2B loyalty programs in your business?

Feedback Software 101

Feedback Software Analytic Tools B2B Research Software 101

Userpilot

MARCH 30, 2025

Integrate product-led growth in your acquisition strategy I said earlier that you shouldnt rely on your product alone to attract mobile users. But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Leverage video content.

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Engaging content also increases their chances of developing a likeness for your brand.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Another prominent example is Air.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Website optimization.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Social proof. Contact form. Demo video.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Use onboarding checklists to guide users to the Aha moments. Pain points and challenges.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 103

Feedback Software Research Software Product Marketing Marketing 103

Userpilot

MAY 19, 2021

Do you want to: raise brand awareness? You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. In the B2B SaaS marketing space, create assets that: solve a specific pain point for your audience. educate your prospects on key challenges in your industry?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

The Product Coalition

FEBRUARY 11, 2023

Get feedback from at least five customers, but many as possible. The Target Customer As cliché as it might seem, one of the first things to do when preparing your product for the market is to consider your customer. Steps in figuring out your target customer. Make small bets with minimum viable products (MVP).

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

APRIL 20, 2022

But not too much that free users don’t see the need to upgrade. As much as I’d like all free users to become paying customers, that’s sadly not the case and may never be. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. It’s simple.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. Define your market size. Who is your audience?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

Feedback Software 86

Feedback Software Research Software Product Marketing Marketing 86

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. You can get an accurate picture of your ideal user just by asking three questions: Who are they?

Analytic Tools 68

Analytic Tools Research Software User Testing Customer Experience 68

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. It also provides access to industry news.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 20, 2024

It can help you collect and analyze your customers and monitor important software usage metrics. Pricing and Packaging : This pricing strategy determines how much customers pay for your software. This system helps manage customer licenses efficiently, ensuring only authorized users can access your software.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

UX Planet

FEBRUARY 1, 2024

Customization and Personalization: The ability to customize and personalize the user experience to suit different roles within an organization is often a key requirement for enterprise users. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. This is paramount to guarantee the success of any product.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 7, 2020

For example, a social media scheduling tool could be valuable to both B2C and B2B users, but in different ways. 3 Focus on One Single Point. This can save you a lot of time, effort, and resources in customer support when you launch a new feature! At the very least, you’d provide then with different calls to action!

Onboarding KPIs 76

Onboarding KPIs Customer Experience User Testing Analytic Tools 76

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. found something interesting to add to this debate.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 24, 2024

Forgot password user flow. Onboarding flow for new users. Referral user flow. Plan upgrade user flow. Review generation user flow. New feature release user flow. Cross-sell user flow. Customer support user flow. Account cancellation user flow. Onboarding flow for new users.

Customer Feedback 105

Customer Feedback Data Visualization User Testing Analytic Tools 105

UX Planet

MARCH 9, 2025

Positive Brand Diversification: Similar to how many airlines gain ancillary revenue through seats, meals, baggage, or priority boarding offerings AirlineCourier could be a logical extension. Other Airlines : Some airlines run cargo divisions, but rarely is a user-friendly, B2C courier booking tool baked directly into their main platform.

Airlines 96

Airlines Research Software User Testing UX 96

Userpilot

MAY 7, 2025

By speaking the users language, youll encourage better retention and make them more receptive to region-specific ads, all of which contribute to increased revenue. Convert free users with freemium upgrades (via IAPs) What it is: Let users access your app for free, then offer premium features or content as optional in-app purchases.

Analytic Tools 62

Analytic Tools Research Software Data Visualization User Testing 62