Userpilot

OCTOBER 15, 2023

Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. Growth Engineer Devises and refines software solutions to buttress growth drives. Our lens will focus on the SaaS growth marketer’s role, which mirrors many aspects found in the B2C sphere.

Analytic Tools 102

Analytic Tools Feedback Software Data Visualization User Testing 102

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Because behind those big companies are the things that matter most; the people. Agile isn’t to blame for this.

Agile 194

Agile Research Software Product Research Customer Experience 194

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. Another observation is that agile is very successful with b2c companies where they are majorly focused on the end customers. In b2c companies, the competitive landscape is changing so rapidly that you have to become agile otherwise competition will eat you up.

Feedback Software 90

Feedback Software B2C Agile Software Developers 90

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. B2B type of business will focus on different KPIs than B2C type of business. More About The Product Mentor. Better Decisions. Better Products.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

The Product Coalition

MARCH 16, 2021

You may notice that a user story doesn’t state what the team should build in order to fill the need, and that’s because a user story is not just something to be passed on to the engineers and ticked off of a list. By stating the why but not the how, they empower designers and engineers to build with the right goal in mind.

User Testing 114

User Testing Agile Customer Experience Certifications 114

Intercom, Inc.

AUGUST 26, 2020

To find out how support leaders are navigating the current landscape, we surveyed a random sample of 593 support managers across both B2B and B2C and industries like education, retail, healthcare, and tech. For enterprises that have more than 3,000 employees, they’re 50% more likely to want to make that transition.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Product Innovation Educators

MAY 7, 2018

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work. The impact a direct sales team has.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Self-Service Model: The self-service model is when a customer purchases on their own.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Business of Software Conference

DECEMBER 14, 2023

In his 2010 talk, Smart Bear and WP Engine founder Jason Cohen talks about the proverbial ‘rules of business’ and many varying pieces of advice founders get – often from well-meaning mentors and experts. Click here to watch Jason Cohen’s full talk and hear more examples from his experience building Smart Bear and WP Engine.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). You started off in engineering, I believe. Short on time? Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

FEBRUARY 4, 2021

calling it “the new growth engine.”. Just like B2C companies’ “growth hack” usage of popular apps, B2B businesses are using in-product guides to nudge users along toward health adoption, as Adobe shares here. We all realize, like in sports, that the best defense is a good offense. Renewal/churn risk identification.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

The Product Guy

APRIL 23, 2019

You have brought together some of the best robotics engineers and have raised money from some of the best Venture Capitalists in the valley. However, doing so in isolation is not leveraging the talent of designers, engineers, data analysts and the like. Don’t be the lone wolf.”. Make It Right! About Surbhi Gupta. Better Decisions.

Product Research 141

Product Research User Testing Customer Experience Customer Feedback 141

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 137

B2C B2B User Testing Feedback Software 137

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others.

Customer Experience 111

Customer Experience User Testing B2C Onboarding KPIs 111

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userzoom

DECEMBER 20, 2017

We also launched our automated IntelliZoom participant sourcing engine that allows our customers reach 120+ million participants. Enterprise applications with consumer grade user experiences. Enterprise applications have a long development cycle (in general) and find it hard to integrate rapid design and iterate cycles.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Department of Product

JANUARY 17, 2023

And whilst some roles in product require a background in software engineering, these are usually optional. Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. Example 2 – Lattice Lattice is HR management software for businesses and enterprises.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Amplitude

NOVEMBER 2, 2018

After a little over 3 years, I wanted to try my hand at SaaS enterprise products to learn about the differences between B2B and B2C, which brought me to Looker in July of 2017. former engineers) to a more businessy role (MBAs/consultants) and PMs have lost the skills to access and analyze the data that’s key to them.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Melissa Perri

MAY 5, 2016

I went to the engineers and asked them how long it would take to fully implement this idea from scratch, the way our CEO was proposing. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Userpilot

APRIL 29, 2021

Userpilot offers two subscription plans to choose from Growth (starts from $249/mo) and Enterprise (starts from $749/mo). Inline Manual offers two subscription plans: Standard Pro and Enterprise. It is a fairly complex product and is more geared towards enterprises looking for a complete onboarding package. Inline Manual.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Gainsight

JANUARY 8, 2019

Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. Whether you’re in B2B or B2C, a startup or a Fortune 500 company, you’ll find relevant content at Dreamforce. VMworld US | August 25-29, San Francisco, CA. Event Website. Event Website.

Events 45

Events Inbound Data Visualization B2B 45

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

FEBRUARY 18, 2019

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. That quote might sound odd to a developer of elevators, motorcycle brakes, jet engines, or a hospital communication tool.

Agile 61

Agile Product Research Data Visualization User Testing 61

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. If you’re overseeing 52 developers and 4 product managers, your attention is mostly on engineering issues rather than product issues.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Intercom, Inc.

FEBRUARY 6, 2020

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Business of Software Conference

NOVEMBER 26, 2018

Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. This is the story of how we’ve built a Product-Market Fit Engine. These are hyper ambitious, super intelligent engineers. Sean Ellis & The Engine. The engine has 5 stages. Upcoming Events.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? Finally, an ugly metric is: Story points per engineer.

Agile 180

Agile Startups Technical Review Software Review 180

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Could you speak a little bit more on the differences for maybe a B2C company?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Guy

JUNE 18, 2020

How will it impact the customer experience (1-3) Level of effort for engineering and support (1-3) Alignment to near-term/long term company objective (1-3). I try to get this into my product reference document and have it passed around to marketing, comms and product before heading to engineering. One pager or Amazon style memo.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165