Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
The Product Coalition
MARCH 6, 2019
How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.
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Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?
Userpilot
MAY 30, 2024
To do so, first define the activation event and adoption event, and use them to conduct path analysis. In this way, you can map out and quantify all user actions leading to the event. You can then visualize them in a line graph to see which of them correlate with activation/adoption events. Does it lead to conversion ?
Amplitude
NOVEMBER 12, 2019
Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? CAC: another standardized metric by which many enterprises measure the combined human capital costs and marketing costs it takes to acquire a single customer.
Mironov Consulting
AUGUST 23, 2016
Palo Alto’s Lean Product & Lean UX Silicon Valley meetup, led by Dan Olsen, hosted Rich for… What: “ Challenges of Enterprise Product Management “ When: Tues, 23 Aug, 6pm – 830pm. This creates different problems for product managers than with high velocity ecommerce or B2C tech product.
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