B2C Enterprise Events Management 
Intercom, Inc.
MARCH 11, 2021
On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.
The Product Coalition
MARCH 6, 2019
How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.
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Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?
Userpilot
APRIL 30, 2024
Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Asana enhances team collaboration and productivity with task management, progress reports, and customer experience roadmaps.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. 1] Generic KPIs?
Amplitude
NOVEMBER 12, 2019
Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? Number of inbound contacts from account reps (otherwise known as Account Executives, Technical Account Managers), and CAC (cost of customer acquisition).
Userpilot
MAY 30, 2024
To do so, first define the activation event and adoption event, and use them to conduct path analysis. In this way, you can map out and quantify all user actions leading to the event. You can then visualize them in a line graph to see which of them correlate with activation/adoption events. Does it lead to conversion ?
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