Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. FigJam generates the outcomes I’m looking for, namely teams exposing their critical thinking and collaborating with ease. They have single boards where they can quickly navigate.”

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I help source and complete deals, and I perform due diligence on deals. Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) For B2C, TikTok and Instagram creators often drive the most impact.

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Product Management Lessons from the Trenches

JULY 10, 2018

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Review company documents and presentations. Do your research.

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Coalition

MARCH 14, 2023

Top reasons for user churn across apps in general Due to the nature of mobile — no matter what the service — customers want an easy B2C experience. By providing clear instructions, apps can reduce the likelihood of customers abandoning the KYC process due to confusion or uncertainty. Make your KYC process multi-step.

User Testing 148

User Testing Analytic Tools Research Software Data Visualization 148

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. Another prominent example is Air.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Intercom, Inc.

JULY 5, 2018

The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. I help source and complete deals, and I perform due diligence on deals. Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Mironov Consulting

JUNE 27, 2020

For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Each promise eventually creates its own bit of chaos: escalations, account reviews, executive interventions, demands for quick fixes to hard problems. A fabricated installation guide?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

FEBRUARY 23, 2022

While the mainstream market is tempting, early adopters are usually an easier group to experiment on—they are willing to forgive more and risk more for the chance of getting an innovative advantage or just playing with new tech. In the B2C sector, charging by value metric is a fledgling concept and not every segment is used for it.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Alchemer Mobile

MARCH 18, 2021

Almost all apps experienced significant change in their DAU due to COVID-19. However, if we run out of time, please be sure to leave your name with your question, and we will follow up with you directly with any answers that we have to your questions. We’re getting some answers, getting some big tech giant answers.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

DECEMBER 21, 2021

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Imaginary Cloud - Design

JANUARY 30, 2020

Namely, its potential to provide companies with actionable insights rather than with abstract raw data. This may be due to this new paradigm coming from, and still being restricted to, the realm of data scientists. As the principles of calm technology tell us: " Machines shouldn't act like humans.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B). Two options, to force yourself to choose.

User Testing 144

User Testing Workshop B2B Leadership 144

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Review Article: The Intersection Between Digital Transformation and a Barbershop Quartet by Dave Cliffe. A good mix of attendees from B2B and B2C software technology companies.

Analytic Tools 76

Analytic Tools Research Software CTO Coach Product Management 76

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Teams also like to choose a name for their product personas and even add photos.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mironov Consulting

FEBRUARY 6, 2020

So we should take the time to propose various metrics, review them with our teams, argue a bit, and consider our first choices as experiments rather than instant full-year commitments. These often come from visible, credible consumer tech companies with household names and high transaction volumes.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Amplitude

NOVEMBER 2, 2018

After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles. I started in a Technology Leadership Rotational Program at Levi Strauss & Co. Current Company : Looker.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Gainsight

DECEMBER 5, 2019

Every time I logged in, I got the same “Welcome to [company name]” pop-up in the app. This type of experience isn’t endemic to ticket apps or even B2C. When we think about the “how” of any problem, we always break it down into three components: People, Process, and Technology.

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

Userpilot

MAY 19, 2021

They made sure to rank for the names of the brands they wrote for, like Facebook and Twitter, getting them more than 35,000 indexed category pages. It would focus on news across the tech industry, and key business insights from his own personal experience and interviews with other professionals-all told with a witty editorial perspective.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Gainsight

APRIL 17, 2019

Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. We couldn’t do any of the basic user analytics that I know my friends at B2C companies did in their sleep. In reviewing a feature.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

The Product Coalition

JULY 17, 2018

After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite. Magazine has named it one of the ‘fastest growing private companies in America’?—?for for four consecutive years.

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

UX Studio

SEPTEMBER 6, 2023

Not long ago, we noticed an interesting trend: even businesses that had nothing to do with the usual tech sector were seeking UX studio’s help to improve their websites and apps. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Nulab

SEPTEMBER 22, 2021

For B2C, you’ll need to find out things like age, location, marital status, education, income, ethnicity, religion, and other demographic details. trends, legislation, tech breakthroughs, etc.). Focus groups are a popular B2C method of data collection. These will vary depending on whether your target audience is B2B or B2C.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product HQ

JUNE 10, 2024

To name a few, these activities include product development, positioning, and pricing according to customer satisfaction. So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. Is the product customer-centric?

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. That said, this position demands proficiency in both technical and social areas within the role.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JULY 26, 2021

In both B2B and B2C, buyers want to self-serve. In the beginning, software was expensive and purchase decisions were made by highly technical executives. There was a big focus on how the software would fit into the company’s existing tech stack. They interact and work with the following roles: Technical engineers.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Business of Software Conference

NOVEMBER 26, 2018

Anyway, my name is Rahul. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening. They’re very trusting, the technically sophisticated, and they really just wanted to get time back in the day. Your customers aren’t quite getting value.

User Testing 103

User Testing Product Marketing Engineering Marketing 103

People-First Product Leadership

DECEMBER 4, 2023

Macro: Refers to the macro environment which encompasses the current state of technology, culture, economics, politics, and your industry. There may be secondary or tertiary audiences you serve via some products all in the name of benefitting your ICP. Do the points above apply to both B2B and B2C?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Talk

MAY 10, 2023

There were some things that I’d been doing in my role or at past jobs that as I was introduced to it, I was like, “Oh, this is like that thing I was doing, but it’s got a name and more of a process to it than what I was already doing.” ” Super helpful. Teresa: That’s pretty common.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Intercom, Inc.

JULY 9, 2020

In many ways it offers him a unique perspective which he shares with us here – from his early days exploring search as a means to supporting his gaming tournament websites to spearheading the growth of an increasingly important tech discipline. So one example is that we vet all of the reviews, right?

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Intercom, Inc.

MARCH 12, 2020

What has changed, however, is the underlying technology that powers these interactions and, ideally, makes them a lot smoother than the bygone days of toxic hold music. It’s when a company recognizes you by name, knows your preferences, and delivers on them. There are now more ways than ever to help your customers solve their problems.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Business of Software Conference

DECEMBER 14, 2023

This is particularly true when it comes to how quickly things change in the tech industry. What this means is, if you’re Adobe, you don’t have a choice but to buy a code review tool from us. Helpful tips are generally given based on someone’s goals, and different goals matter. We can barely get our arms around it!

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Product Talk

SEPTEMBER 1, 2021

If you’re a longtime Product Talk reader (or if you’ve read Continuous Discovery Habits), Lisa’s name might sound familiar. Our ultimate goal at Human API is to have a B2C play where we create a marketplace for the consumer to do even more with their health data,” says Lisa. Slack communication is a push and pull. Tweet This.

Product Research 305

Product Research User Testing Technical Review Data Visualization 305

Mironov Consulting

AUGUST 19, 2024

   That’s why I see B2C product managers (and their organizational assumptions) in contrast with B2B/enterprise product managers (and their organizational assumptions).   The weekly exec meeting starts with a deal-level pipeline review.    Salespeople who don’t close their top deals get fired. 

Analytic Tools 64

Analytic Tools User Testing Customer Experience Software Review 64

The Product Cafe

NOVEMBER 15, 2022

This typically happens due to unhealthy work-life balances, unclear expectations, and toxic work environments to name a few. I know a friend of mine who was mentally unhappy in a B2B product but found his true calling in a B2C product.

Product Research 52

Product Research Technical Review Reporting Tools B2C 52