The Product Guy

APRIL 14, 2018

Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Keywords: b2b, b2c, Product Management, Recruitment, UX. Keywords: Data Analysis, Product Management, Product Strategy. Check out this week’s newest, below….

Customer Experience 186

Customer Experience B2C Artificial Inteligence Healthcare 186

Product Innovation Educators

AUGUST 14, 2023

9:24] What issues do you see with strategy? A lot of companies have a mission statement that they think is a strategy or vision. The strategy is the plan of attack for how you’re going to get there. 12:41] How can leaders better communicate strategy? 12:41] How can leaders better communicate strategy?

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Assessing progress on our strategy.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. The value proposition is working also well, the qualitative feedback about the product is very positive ??. The short lifetime of the product would have killed the B2C market.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Leveraging data from both the B2C and B2B sides, she examines each market closely before launching a course collection in a new language – using quantitative signals like pipeline growth along with qualitative feedback from sales reps.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

APRIL 4, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Talk

DECEMBER 7, 2022

In my book, Continuous Discovery Habits , I recommend three common strategies for automating your recruiting process: Recruit participants while they are using your product or service. You can find an overview of all three strategies in this excerpt from my book. It’s all about how you position the ask. They often don’t.

User Testing 299

User Testing Reporting Tools Customer Experience User Friction 299

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. On your way there, there are many potential weak links that can prevent it from happening.

User Testing 152

User Testing B2C Customer Experience Weak Development Team 152

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. Skills AI/ML integration, product strategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. How did they position themselves strategically? The realization that we needed to look beyond the data we provide in order to successfully capture our B2C audience has been an essential point of learning at BreezoMeter.

Data Visualization 127

Data Visualization Research Software Reporting Tools User Testing 127

Userpilot

MAY 27, 2025

As a lifecycle specialist in B2B growth, youll drive the strategies that accelerate time to value and expansion, rigorously test them, and scale what works. A person who was focused on B2C products. An analytical thinker who is comfortable with data-driven decision-making and can translate insights into impactful strategies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Alchemer Mobile

NOVEMBER 21, 2019

Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experiences.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem.

B2C 115

B2C Customer Experience User Friction User Testing 115

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Product Talk

SEPTEMBER 20, 2023

David Krell is the VP of Product at Going (formerly known as Scott’s Cheap Flights), a B2C SaaS company that helps members save between 40–90% off airfare. There were a lot of shortcomings to Miro, but also to the position I was in at the time,” says Thomas. It was sort of the standard out-of-the-box tool,” he says. “An

Data Visualization 337

Data Visualization Analytic Tools Research Software Product Research 337

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. A person who lacks experience using behavioral psychology and motivation strategies to improve engagement. Roblox, Minecraft, Fortnite).

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. There are many ways to approach each, so lets go over nine of the most effective strategies for mobile user acquisition: 1.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. Want to learn more effective product marketing strategies?

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

APRIL 24, 2025

Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Your decisions will be backed by data-driven insights, leveraging A/B testing and user research to optimize the engagement loops and retention strategies that keep users inspired and returning again and again.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. Without a clear hiring strategy and crisp criteria, interviewers naturally choose candidates most like themselves. Prioritization Is Just Putting Our Strategy Into a Spreadsheet”.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. As a product leader, you are in a great position to be the one to do so, since unless they are answered it will be very difficult for you to create meaningful OKRs.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 108

User Testing B2C Product Research B2B 108

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. And just relabeling the positions of the old middle management rarely works. Culture eats strategy for breakfast. ” (Peter Drucker) This observation is the main reason that you need to protect your nascent agile culture at all costs.

Agile 195

Agile Startups Technical Review Software Review 195

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). It’s super important to think early on about what strategy you have. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

ProductPlan

NOVEMBER 2, 2021

This vantage point has helped us better understand what communication strategies work best. The roadmap can serve as an organizational blueprint that binds strategy and execution. Despite these changes, many product teams still use slide decks or spreadsheets to communicate their roadmap strategy. Change is Afoot.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Roadmap 98

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Wide-appeal B2C launches such as newsletters or productivity tools can result in upward of 3,000 signups. Especially for brand-new startups that haven’t focused on their SEO strategy yet, this can make a big difference. Global strategy: Leverage time zones to your advantage. Pacific Time.

Startups 127

Startups Feedback Software Onboarding KPIs Customer Experience 127

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Guy

MARCH 2, 2017

He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Mind the Product

DECEMBER 14, 2017

Similarly, building B2C products, unlike building B2B products which you could probably imagine yourself also using, is a process of meticulous user research and understanding market dynamics. Often it is about building something that you would probably never have to use yourself.

B2B 146

B2B Research Software User Testing Automotive 146