Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. What is customer segmentation? This final assumption in particular was no longer true or useful.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 23, 2019

It is imperative to understand your user and answer these questions around Why, Who, and What: Why: Why is your team trying to solve a problem by building a product? What: What is the minimum set of features that you could build, and test that you are indeed solving the needs of the users? What differentiates you from others?

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Intercom, Inc.

NOVEMBER 18, 2020

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. Companies that automate customer support are nearly 4x more likely to see CSAT improvements. . Understanding the automation opportunity.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). It’s something that already happened.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Guy

JULY 12, 2018

A product manager needs to talk to their customers, period. This doesn’t mean sending out surveys to users, getting secondhand feedback from your sales or client services teams, or even listening to recordings. There is no quicker way to understand the user and begin empathizing with them. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

Userpilot

MAY 27, 2025

The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Image] Who would be the best fit for this job? Some mostly focused on the users rather than the technical side of things. Who would be a bad fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Alchemer Mobile

MARCH 18, 2021

The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market, and includes mobile benchmarks across 10 main categories and 20 subcategories. 63% of consumers who were proactively engaged in Q1 were still seen later in the year (Q3-Q4).

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Strategy first, technology second. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MARCH 24, 2025

Salesforce Field Service is a market leader with customers including many Fortune 500 companies. It represents a broad set of industries, including manufacturing, utilities, communications, consumer goods, and healthcare. Their customers rely on their offline-first mobile app to guide them through complex fieldwork.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Usersnap

JULY 21, 2021

Teaming up with customers to accelerate R&D has become a common practice in many industries. An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. Innovating by Using Customer Feedback in R&D.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Guy

APRIL 4, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 26, 2021

only works with integrations with Point-of-Sales (POS) partners, and therefore to significantly grow the user base, we need to be continuously pushed by the POS sales team. Either focus on delivering more value for the customers, or improving our distribution channels. Our North Star metric or main goal was to grow the user base.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Innovation Educators

AUGUST 14, 2023

What’s the customer value that you’re going to deliver? Too often the vision is not tied to customer outcomes and not focused on customer value that needs to be delivered. Product management is concentrated on the creation of customer value from which you’re then in a position to derive business value.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Mironov Consulting

AUGUST 8, 2017

I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. You say potato, I say WTF.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

APRIL 24, 2025

You’ll help define the most relevant local payment methods to build (breadth) and aspects of payment methods to invest in (depth) to deliver the best outcomes for Stripe users. Who would be the best fit for this job? Who would be a bad fit for this job? Salary $178,600 – $268,000 Apply Here 2.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Guy

MAY 15, 2017

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. B2B is lumpier than B2C.). Product managers are often called in late in the selling cycle to address specific customer demands/requests or to position our product against competitors.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. Understanding where you fit is essential, since it sets up basic revenue math for your product/company. Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. Their consumer base was primarily older, and many of them were not tech-savvy and had trouble using the app.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Product Talk

SEPTEMBER 20, 2023

And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. The product team at Going includes product management, product design, UX research, and a flight experts team.

Data Visualization 333

Data Visualization Analytic Tools Research Software Product Research 333

The Product Coalition

FEBRUARY 23, 2022

After all, not only do you have to produce value efficiently, but also distribute it to your customers while maintaining proper relationships with them, keeping your costs in check, and securing profits. Customer Development It always starts with the customer. You might need to map more than one category of customers.

User Testing 158

User Testing Research Software Customer Experience Product Research 158

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! The ownership of CX differs in B2B and B2C business models. The whole company needs to be involved.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Intercom, Inc.

MARCH 22, 2018

I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit.

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Product Management Lessons from the Trenches

JULY 10, 2018

Our goal with this series is not to focus on the function of Product Management and its importance, but rather provide some practical guidance on best practices based on our experience in building and managing products and teams that can be applied to any organization regardless of size (startup, growth, etc) and any product line (B2B or B2C).

User Testing 150

User Testing Research Software Feedback Software Reporting Tools 150

Userpilot

FEBRUARY 24, 2025

Who would be the best fit for this job? Who would be a BAD fit for this job? Who would be the best fit for this job? Who would be a BAD fit for this job? B2B Product Managers with no B2C experience. Who would be the best fit for this job? Who would be a BAD fit for this job? Android-first PMs.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 12, 2021

and so our B2C product design journey began. Today, our air quality app is used by hundreds of thousands each day by users around the world. we quickly realized that the psychology behind our B2B messaging wouldn’t translate for consumer audiences. How did they position themselves strategically?

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123