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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?

Product Talk

After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. Luckily, this story ends on a more positive note. The platform and web application he works on, finfire, connects Netfonds with their customers, their clients, banks, and insurers.

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Product Managers Get Interested In Drive-Throughs

The Accidental Product Manager

Interest in drive-through real estate had been growing even before the arrival of the Covid-19 pandemic, but it exploded when the pandemic arrived and total sales volume for restaurants, pharmacy and bank properties hit a record US$12 billion. Former bank branches often provide what is needed to create a new drive-through restaurant.

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The 10th Annual Product Management Awards Winners

The Product Guy

Drew is and experience author and speaker, has written numerous blog posts on Medium, LinkedIn, his company’s (and previous companies’) blog, and national blogs including MindTheProduct, and speaks regularly at events. Prior to iFundWomen, Maya held positions at JPMorgan Chase and Techstars. iFundWomen / Maya Brooks.

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How I treat creative copy like a product—using data

Mixpanel

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work.

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Customer Advocacy: How to Turn Loyal Customers Into Advocates and Drive Product Growth

Userpilot

Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down.

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