Remove Banking Remove Differentiation Remove Positioning Remove Product Management
article thumbnail

Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

article thumbnail

Jobs To Be Done (JTBD) – The Foundation of Great Presales Demos

Product Management University

Be sure to describe the job tasks as if your products didn’t exist. For example, let’s say your product targets loan officers at commercial banks. Your intimate knowledge of the buyer is ultimately what differentiates you. Otherwise, you’ll lose a lot of powerful value context in your scenario. Run credit checks.

Demo 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Product of You by Melissa Perri

Mind the Product

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Plan Your Future Today. Communication.

article thumbnail

The Ideal Product Marketing Candidate for B2B

Product Management University

Most product marketing responsibilities require strong selling skills, both internal and external. Must have strong domain expertise in a particular industry (healthcare, banking, etc.) where products are used. Has no interest in becoming a “product expert.” There are plenty of product experts in product management.

B2B 133
article thumbnail

How to Build Delightful Products That Drive Customer Stickiness

Userpilot

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? Next, use data and feedback and iterate to add delight to your product.

article thumbnail

Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

article thumbnail

Professional Spotlight: Zoe Chaves of Splitwise

The Product Coalition

We had the opportunity to chat with Zoe Chaves, product manager at Splitwise, about the app and what makes it unique. She also has some great tool recommendations and advice for product managers (especially for those who are just starting out). In early 2015 I earned the promotion to product manager.

Finance 60