Product Management University
JANUARY 10, 2024
I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. In my young naivete, I just figured some people liked my products and some didn’t. That’s where I figured out the number one rule of product positioning.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
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Product Management University
APRIL 17, 2024
Look at your revenue from last year and determine the vertical market segments (retail, healthcare, banking, etc.) Don’t do it for each product. Products come later! The goal here is to first understand your current sweet spots so that strategically, you’re always playing from a position of strength.
Product Management Unpacked
APRIL 3, 2020
The job of a product manager has many elements, but at its core is a responsibility to build relationships, especially with development, engineering, sales and sales leadership, as well as executive management. There are many others, but these form the key triad for product management to get the product manager’s job done.
The Accidental Product Manager
OCTOBER 9, 2023
Delivering products to customers in cars is becoming more popular Image Credit: Michael Steeber As product managers our job is to create products that our potential customers will want. We don’t often spend a lot of time thinking about how we are going to deliver our products to our customers.
The Product Coalition
JANUARY 27, 2024
In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.
Product Management University
JUNE 21, 2021
If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.
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