What are Dormant Users and How to Manage Them?
Userpilot
OCTOBER 22, 2023
Chances are, you’ve got a truckload of dead, dormant users who have taken their revenue with them. Some of these never even made the switch from trial users to paid users. Bringing back dormant users and getting them to adopt your product brings greater ROI than acquiring new users. What are dormant users?
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