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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.

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The 10th Annual Product Management Awards Winners

The Product Guy

Prior to iFundWomen, Maya held positions at JPMorgan Chase and Techstars. Previously he worked for two of the UK’s largest banks, RBS/NatWest and Barclays, on their Mobile Banking apps, and most recently for The Sun, one of the world’s largest online publishing brands, where he was responsible for their news apps.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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4 Finance App Requirements for 2021

Alchemer Mobile

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. On the flip side, they directed anyone who answered “Yes” to the Love Dialog to leave a positive review on the app store. stars to four stars.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. Historically, the banking experience has never been one to write home about. Let’s unpack that a bit more. And right now, human connection is everything.