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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Traditional banking often struggles to capture and maintain customer engagement.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. billion people worldwide were expected to use mobile banking appsup from 2.7

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.

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The application of Persuasive and Behavioral Techniques to Improve Saving Habits

UX Planet

Not to worry; this article isnt about your habits but about helping you build positive habits like saving. By providing modest incentives or bonuses for creating savings accounts or keeping deposits, banks and financial platforms can promote saving. We all have habits, some good and some bad. Human wants are insatiable.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. IDC estimates the banking industry will invest about $31.3

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Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)

Lenny Rachitsky

Listen now: YouTube // Apple // Spotify Brought to you by: Brex —The banking solution for startups Paragon —Ship every SaaS integration your customers want Coda —The all-in-one collaborative workspace Jake Knapp and John Zeratsky are the co-creators of the Design Sprint (the famous five-day product innovation process) and authors (..)