Mind the Product

MAY 29, 2018

He is the co-author of the New York Times bestseller, The Lean Entrepreneur and has over 20 years experience helping companies bring high-growth products to market. Todd Lombardo, Co-Author of Roadmaps Relaunched. He is the co-author of both Design Sprint (O’Reilly, 2015) and Product Roadmaps Relaunched (O’Reilly, 2017).

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Technical Cofounder Fractional CTO CTO Coach User Testing 76

Gainsight

MARCH 28, 2019

I thought this was a blog about product management ! These are all the right questions—and for the answers, I’m going to draw upon an excellent presentation from Wall Street Journal Bestselling Author, Nir Eyal. But what does that mean for a product to form habits? And what the heck are habits anyway?

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User Friction Customer Experience Presentation Books 72

Sequent Learning

APRIL 22, 2019

Hooked: How to Build Habit-Forming Products by Nir Eyal. Written for product managers, designers, marketers and entrepreneurs, Nir Eyal wrote an informative how-to guide for building better products. The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans by Rajat Bhargava (Author), Will Herman.

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Books Product Management Product Manager Data Visualization 40

Gainsight

JUNE 2, 2022

His many blogs, podcast visits, and speaking engagements touch on the importance of the connection between product and people. But when you have that kind of knowledge, who can keep it to themselves? . Eran Aloni , CCO of Gong.io, is known for his passion for product. But even more, he is obsessed with people who manage product!

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

AUGUST 4, 2019

However, you need to make sure that the authors have actually lived through the experience. If you’re looking for a voice of authority on Product Management, this is a pretty great one! All age groups and industries are covered, ‘leaving no stone unturned’ as the author likes to put it. The next best thing is to pick up a book.

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Books Product Management Product Manager User Testing 60

The Product Coalition

FEBRUARY 5, 2019

Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. He has also co-founded and is CEO of Squibler , an app which helps authors correct their grammar and finish their writing in a shorter span of time. He also enjoys blogging at NirandFar.com.

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Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JULY 26, 2021

We’ve compiled a list of two books , two blogs, two podcasts, and three resources on product growth for you. Next up is a list of product growth books, blogs and resources we’ve put together for you. Product growth books, blogs, podcasts, and resources. Nir Eyal, Author of Hooked and Indistractible.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

DISQO

AUGUST 14, 2015

Produced by Nir Eyal , Author of Hooked: How to Build Habit Forming Products, Product Psychology is an email course covering all things user behavior. 280 Group’s Optimal Product Management Blog. 280 Group offers a fantastic and highly actionable blog and newsletter that more than 50k product managers depend on.

Product Research 40

Product Research User Testing Product Management Product Manager 40

DISQO

AUGUST 14, 2015

Produced by Nir Eyal , Author of Hooked: How to Build Habit Forming Products, Product Psychology is an email course covering all things user behavior. 280 Group’s Optimal Product Management Blog. 280 Group offers a fantastic and highly actionable blog and newsletter that more than 50k product managers depend on.

Product Research 40

Product Research User Testing Product Management Product Manager 40

DISQO

AUGUST 14, 2015

Produced by Nir Eyal , Author of Hooked: How to Build Habit Forming Products, Product Psychology is an email course covering all things user behavior. 280 Group’s Optimal Product Management Blog. 280 Group offers a fantastic and highly actionable blog and newsletter that more than 50k product managers depend on.

User Testing 40

User Testing Product Management Product Manager Research Software 40

Mind the Product

MARCH 5, 2018

Christina Wodtke, Author and Lecturer. She’s the author of the business-fable book Radical Focus , a book which uses the power of story to build a new approach to OKRs, as well as the author of Information Architecture: Blueprints for the Web , Pencil Me In , and the upcoming Continuous Feedback.

User Testing 17

User Testing Customer Feedback Government Workshop 17

Product Bookshelf

AUGUST 22, 2016

Lin , the author of PM Interview Questions , about his favorite books for expanding a product manager’s skill set in the following areas: Product design. by Nir Eyal. Blog post submitted by Lewis C. I asked Lewis C. Customer analytics. Executive communication. User and customer empathy. Product management process.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Userpilot

JANUARY 25, 2021

In the words of Erika Hall, (author of Just Enough Research): “When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.”. Better still, invite the user persona you’re targeting with your survey to a telephone interview.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Intercom, Inc.

APRIL 26, 2018

As author Nir Eyal has learned, it requires a rigorous commitment to ethics – and empathetically questioning even your best intentions. Nir’s studies sit at the intersection of technology, business and psychology. Case in point: a study Nir cites comparing Google and Bing. What is the external trigger?

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User Testing Research Software Product Research Weak Development Team 223

Userpilot

JUNE 25, 2023

Hooked: How to Build Habit-Forming Products by Nir Eyal explores the psychology behind user habits and engagement. Author: Tiana He, Emilia Korczynska & Kelli Truelove, B2B marketing rockstars from Userpilot , a product adoption platform. Author: Marty Cagan & Chris Jones Reviews: Amazon 4.6/5, 5, Goodreads 4.32/5

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Books Analytic Tools Data Visualization Product Research 98

Userpilot

JULY 22, 2023

Increasing product stickiness has become an entire division of SaaS marketing in itself with many authors publishing whole books on building delightful products — such as Hooked by Nir Eyal. If sticky products are so effective at reducing churn then implementing strategies that increase stickiness is a no-brainer.

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Feedback Software User Testing Strategy Onboarding KPIs 96

ProductCraft

AUGUST 14, 2018

Full Transcript: Nir Eyal on the Product Love Podcast. Share Post: For years now, Nir Eyal has wondered: why do some products fail? I interviewed the Wall Street Journal b estselling-author back in March for an episode of Product Love. Today, we have Nir, author of Hooked. Nir Eyal: Absolutely, yeah.

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Research Software Product Research User Testing Customer Experience 66

Userpilot

JULY 18, 2022

Variable rewards are at the heart of Nir Eyal’s behavioral design framework called “The Hook Model.” The method was developed by Nir Eyal and it is a four-phased process used to build habit-forming products. The Hook Model is a product management methodology developed by American behavioral economist and author Nir Eyal.

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Customer Experience Framework User Experience Demo 52

Userpilot

MARCH 18, 2021

Nir Eyal’s Hook Model describes the process by which products create habits as: Trigger – Action – Variable Reward – Investment. This is a four-step model coined by author Nir Eyal in his book “Hooked.” The Hook Model. The four steps are as follows: Source: Hooked.

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Research Software Data Visualization Product Research Product Management 105

Revulytics

JULY 26, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders.

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Data Visualization Research Software User Testing Customer Experience 90

Alchemer Mobile

OCTOBER 22, 2020

by Nir Eyal. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Best Product Management Books. How to Build Habit-Forming Products. Why are campus sexual assaults on the rise?

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Books Research Software Feedback Software Product Management 236