Product Management University

APRIL 15, 2020

This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Blog: High-Octane Product Management. 99 Online Training & Certification Until April 30, 2020. Enjoy our April issue. In This Issue. WEBINAR: April 23rd, 1:00 ET.

B2B 26

B2B Product Manager Product Management Magazine 26

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. Blog: High-Octane Product Management. How To Quantify Your Market Focus in 5 Steps. In This Issue. In the Trenches FAQs.

Magazine 130

Magazine B2B Product Manager Product Management 130

Product Management University

JULY 15, 2020

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Blog: High-Octane Product Management. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? In This Issue.

Magazine 130

Magazine B2B Product Manager Product Management 130

Product Management University

JUNE 18, 2020

Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

B2B 130

B2B Magazine Product Manager Product Management 130

Product Management University

APRIL 14, 2021

Blog: High-Octane Product Management. Hands-on exercises for your products, your markets and your business model. Certification exam included with all courses. Of course, we can’t ignore the connection between sales and product management. Enjoy our April issue. In This Issue. Sales Demos: Selling Outcomes vs. Features.

B2B 130

B2B Product Manager Product Management Magazine 130

Johanna Rothman

AUGUST 30, 2023

I ranted about one of those on my other blog. I offer blog posts, conference talks, and meetups in the low-fee, commodity experience quadrant. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? All the other answers are Wrong. But they're not succeeding.

Consulting 111

Consulting Certifications Workshop Differentiation 111

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mind the Product

SEPTEMBER 19, 2019

I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. Marty’s blog is pretty good too. I did everything from the UX design and “development” to marketing, getting user feedback and even copywriting. Are training courses worth it?

Feedback Software 154

Feedback Software Product Manager Product Management User Testing 154

The Product Coalition

DECEMBER 29, 2020

Someone with nothing but marketing experience, but with all the skills needed, may fear their lack of experience in software development will hold them back. It could be a blog, your own consultancy business, an online community, or even your own digital product. Confused about product-market fit? Check out our guide here.

Technical Review 147

Technical Review Product Research Certifications Data Visualization 147

The Product Coalition

FEBRUARY 5, 2021

For people who come to the tech world later in their careers, perhaps after having worked in marketing or sales, facing the ‘tech wall’ that feels designed to keep them out can be disheartening. Marketing, Sales, Tech, Design, Business, Data, and Leadership.) You will have the option to pay for a certification.)

Technical Review 158

Technical Review Product Manager Product Management Software Review 158

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free!

Certifications 26

Certifications B2B Product Marketing Product Manager 26

The Product Coalition

SEPTEMBER 24, 2024

In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. In 2023, we saw a flood of chatbots hit the market as companies jumped on this new technology. Teams started using ChatGPT for everything from drafting emails and writing blog posts to refining and improving text.

Reporting Tools 147

Reporting Tools Data Visualization Artificial Inteligence Research Software 147

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

The Product Coalition

OCTOBER 25, 2021

Keep an eye out for events, podcasts, blogs, and more! They also apply to Product Design, Product Ops, Product Marketing, Product Analytics, etc.) Sure, you can go to business school and learn about product-market fit , good product strategy, and product-led growth. Check out our certifications here.

Leadership 197

Leadership User Friction Product Research Customer Experience 197

Userpilot

JUNE 28, 2024

Embarking on a career as a marketing analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. Tools are a critical part of a marketing analyst’s work and determine how efficient you are.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 20, 2024

Here are five key positions along this career path: Junior UX Designer UX Designer Senior UX Designer Experience Strategist Lead Experience Strategist/UX Director To become an experience strategist, start by pursuing a relevant educational background, such as a bachelor’s degree in design, psychology, marketing, or a related field.

Data Visualization 93

Data Visualization Analytic Tools Research Software Feedback Software 93

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion by 2023, up from US$532.43

Branding 123

Branding Product Manager Product Management Reporting Tools 123

The Product Coalition

JANUARY 22, 2021

We’ve talked about cross functional collaboration a lot on this blog, but only ever in passing. Engineers get the opportunity to learn more about UX design, and UX designers get the chance to learn more about marketing. When the marketing team runs a new survey, have the other teams take it and ask for their feedback.

Product Manager 158

Product Manager Product Management Feedback Software Data Visualization 158

The Product Coalition

MAY 14, 2021

And sometimes that involves knowing a little bit about code, or AI, or marketing, or wireframes. If you’re looking to take the next step and become a truly awesome product leader, why not pursue a Product Management Certification ? Check out our certifications here. Are you interested in Product Management?

Feedback Software 135

Feedback Software Certifications User Testing Customer Feedback 135

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. Check out our certifications here. This article was also published on The Product Management Blog. Are you interested in Product Management?

Reporting Tools 179

Reporting Tools Product Manager Product Management User Testing 179

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you? Price: $800.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

The Product Coalition

JULY 10, 2020

MMP: Minimum Marketable Product ?—?this this is the version of your MVP (or MLP) which you’ll push to market. User experience, sales, marketing, design, tech…they all have to be geared towards making something that your users will love. Check out our certifications here. It aims to solve the problem, but also delight. ??

Product Research 141

Product Research User Testing Customer Experience Research Software 141

The Product Coalition

FEBRUARY 15, 2019

Source: Blog The core of a product manager’s job revolves around metrics. Another important value chain to monitor metrics over is while traversing through “ The Marketing Funnel ”. I recently completed the “Google Analytics for Beginners” certification and here’s what I thought is awesome: 1. It is free. Too good to be true?

Data Visualization 108

Data Visualization Analytic Tools User Friction Customer Feedback 108

TIBCO - Thought Leadership

JUNE 10, 2020

We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business. What is driving the European data and analytics market today? But we alone cannot cover the entire data and analytics spectrum, nor the entire European market. . Yes absolutely. Just reach out via LinkedIn.

Data Visualization 124

Data Visualization Analytic Tools Automotive Banking 124

Userpilot

MARCH 29, 2024

There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. HubSpot implements certification programs to drive brand activation. Ahrefs uses video marketing to reach relevant audiences. Calendly creates growth loops to improve brand awareness.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Management University

NOVEMBER 6, 2018

Marketing, sales, engineering, client services and others expect product management to be more knowledgeable on the markets and customers than all other functions collectively. Without this level of knowledge, the risk of delivering solutions that offer no strategic value to the customer organization goes way up.

Product Manager 124

Product Manager Product Management Customer Experience Certifications 124

Userpilot

JUNE 27, 2024

Starting a career as a marketing analyst requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

UX Planet

DECEMBER 11, 2023

Inga’s list in particular was the Medium blog post I would reference multiple times a week. Also, based on my own experience, most hiring managers are looking for qualities or soft skills that go beyond the online course certification. CxD Certification Courses: The Bootcamps ? I think this problem still holds true today.

Technical Review 97

Technical Review Certifications Software Review User Testing 97

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. As a result, the product keeps meeting the market and user demands while maintaining its competitive advantage.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JUNE 12, 2024

Understanding the salary landscape for marketing analysts is crucial whether you’re entering the field or looking to advance your career. In this guide, we’ll provide an overview of typical marketing analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career.

Data Visualization 52

Data Visualization Analytic Tools Research Software User Testing 52

The Product Coalition

AUGUST 12, 2020

Using it for branding and storytelling Branding and storytelling might sound like the sole property of the marketing team, but as a Product Manager, storytelling is your best friend. With so many similar products on the market, brand is a huge influence over potential customer buying habits. Check out our certifications here.

User Testing 135

User Testing Product Research Customer Experience Research Software 135

The Product Coalition

SEPTEMBER 23, 2023

Check this out: The global NFT market is predicted to hit a whopping $5.1 It’s like having an unforgeable digital certificate of authenticity. Mind-Blowing NFT Stats for the Curious Minds In 2020, the NFT market was worth $100 million. billion by 2028, up from $1.9 Think of it as digital cash for your digital endeavors.

Research Software 148

Research Software Analytic Tools Feedback Software Data Visualization 148

The Product Coalition

MAY 13, 2020

Marketing ops, sales ops, and DevOps have been an essential part of business for years. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. For example, marketing might ask for NPS scores.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

JULY 14, 2024

They provide recommendations for product development , marketing strategies, resource allocation, or customer service improvements. IBM Data Science Professional Certificate) offer structured learning paths for those without a formal degree. Business intelligence analyst salary Source: Glassdoor.

Embedded Analytics 98

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 98

The Product Coalition

SEPTEMBER 17, 2020

A UX Designers day-to-day might involve: Concept and usability testing Creating user personas with the Product Manager User research (interviews, surveys, etc) Market and competitor research Developing wireframes and prototypes You might also be interested in: Product Managers?—?Here’s Check out our certifications here.

UX 174

UX User Testing Product Research Research Software 174

The Product Coalition

NOVEMBER 23, 2021

People with experience in Engineering, Design, Project Management, Marketing, and Business Analysis will have something to bring to a PM role. Give them the opportunity to develop and flex the other product muscles they may have by also allowing them to work with sales, engineering, and marketing. Want to get more involved?

Product Manager 158

Product Manager Product Management Management Management 158

The Product Coalition

MAY 27, 2021

It turns out that it’s going to take more resources to properly promote and market than I expected. I’ve put my project on the back burner for now to give me more time to strategize and up my marketing skills.” And no blog, no matter how great (if we do say so ourselves) can answer it for you. Check out our certifications here.

Weak Development Team 167

Weak Development Team Product Manager Product Management User Testing 167