The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Here when product-led growth comes into play.

Research Software 112

Research Software Feedback Software User Testing Product Research 112

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Customer Experience 96

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Onboarding KPIs 80

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 80

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Marketing 85

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. It also helps you optimize your content marketing efforts and SEO strategy.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Dashboard 79

Gainsight

FEBRUARY 8, 2024

In the ever-evolving landscape of SaaS, Customer Success (CS) teams are facing a paradigm shift. As the SaaS industry matures and competition intensifies, the role of CS has expanded beyond mere support functions to become a critical driver of revenue growth and profitability. Check out the full video below.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Accessibility features are making UX design more inclusive.

Analytic Tools 90

Analytic Tools Data Visualization User Testing Reporting Tools 90

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing?

Feedback Software 103

Feedback Software User Testing Product Research Customer Experience 103

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 84

Research Software Analytic Tools Feedback Software Data Visualization 84

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 88

Enterprise Strategy Marketing Outbound 88

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 86

Analytic Tools Data Visualization Feedback Software Research Software 86

Userpilot

JANUARY 3, 2023

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. What is a Marketing Qualified Lead (MQL)?

User Testing 90

User Testing Feedback Software Research Software Customer Experience 90

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 90

Research Software Feedback Software Analytic Tools Onboarding KPIs 90

The Product Cafe

JANUARY 18, 2024

For all the details, we've got links to our full blogs – make sure to check them out!🤩 He is celebrated for his innovative approach to product design and growth. Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. They're all about bringing out the best in you.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. They use their product as the selling point.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Is it a stable ground to rely on when it comes to growth momentum? The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. marketing efforts. reported ICP.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. It requires work.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Onboarding KPIs 90

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. How product strategy uses a company's vision to fuel profitability. CEO of Product Labs.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth.

Analytic Tools 91

Analytic Tools Feedback Software Customer Experience Data Visualization 91

Userpilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. Product-led growth is a strategy that emphasizes driving growth using the product itself , rather than through traditional sales and marketing techniques. Ready to get started with a product-led onboarding strategy?

User Testing 89

User Testing Customer Feedback Customer Experience Feedback Software 89

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Content localization can benefit SaaS companies in a number of ways.

Research Software 76

Research Software Analytic Tools User Testing Onboarding KPIs 76

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be.

Feedback Software 90

Feedback Software User Testing Customer Feedback Customer Experience 90

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. And how is it an extension of your marketing team? This article discusses what an engagement loop is, why it matters to your growth, and how to use plug-and-play engagement software to create sticky loops. Facilitate overall product growth.

Feedback Software 75

Feedback Software Analytic Tools User Testing Customer Experience 75

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

OCTOBER 4, 2022

Sustainable growth is the biggest priority for any SaaS business that wants to succeed. Building compounding growth loops will help get you there. In this article, we’ll cover: What growth loops are and what makes them so effective. The different types of growth loops and their intended benefits.

Customer Experience 94

Customer Experience User Testing Onboarding KPIs Software Review 94

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Onboarding KPIs 83

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 83

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 94

B2B Analytic Tools Feedback Software Data Visualization 94

Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Implement a product-led growth strategy to allow early adopters a chance to test your product without making an investment. Book a demo now. What is the chasm?

Feedback Software 76

Feedback Software Analytic Tools Research Software User Testing 76

Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. What we’ve seen is that a product-led growth strategy can increase business retention by improving customer experience.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 86

Feedback Software Onboarding KPIs User Testing Strategy 86

Userpilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. The average CAC varies across industries.

Customer Experience 69

Customer Experience User Friction Customer Feedback Onboarding KPIs 69

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. Userpilot is a product growth platform. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product?

Research Software 79

Research Software Feedback Software User Testing Reporting Tools 79

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 85

Analytic Tools Data Visualization Customer Experience Reporting Tools 85

Userpilot

JUNE 20, 2023

An exceptional user onboarding experience can make all the difference for your SaaS company's growth. In this article, we've compiled the 10 must-read onboarding books that'll enable you to transform your user onboarding strategies. Author: Emilia Korczynska is the Head of Marketing at Userpilot.

Onboarding KPIs 82

Onboarding KPIs Feedback Software Research Software Books 82