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How live chat can warm up your cold outbound leads

Intercom, Inc.

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. I typically see near 100% open rates for these types of messages and an over 25% reply rate. From outbound to inbound.

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Making Continuous Discovery Work for You: The SPICEY Approach

Product Talk

Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. But he didnt give up.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

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Product in Practice: Getting Value Out of In-App Surveys Takes Iteration

Product Talk

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” But just in case you haven’t met, Ellen is a Product Talk Academy instructor and regular contributor to the CDH community.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

You can check out my full slide deck and blog post below. We also used in-app messages to avoid exacerbating already high levels of email fatigue. It’s the little things that you do which ensure your message is received by customers in non-spammy, meaningful ways. Embracing a philosophy of change. Add value, not just noise.

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How to manage your support communications during a crisis

Intercom, Inc.

We created this blog post to help you reduce your Support team’s load and provide your customers with the personal support they need. Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Tailor your message to each group.

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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. You write blogs and PUBLISH them, you create forms and PUBLISH them.

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