The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. It’s about amplifying them. Get ready to become an AI Product Manager.

Artificial Inteligence 52

Artificial Inteligence Data Visualization User Testing Product Research 52

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Lastly, don’t go it alone.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

Alchemer Mobile

FEBRUARY 14, 2023

Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. To read Alchemer CEO David Roberts’ blog, click here. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. appeared first on Alchemer.

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Product Research Feedback Loop User Testing Feedback Software 130

UserVoice

JULY 28, 2017

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Good Ole’ Google Docs . If a task is both important and urgent, perhaps you’ll want to tackle it first. Costs Vs Benefits.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

The Product Coalition

AUGUST 3, 2023

In this blog post, we will explore the significance of a product vision, delve into the elements of an effective vision statement, and discuss the steps involved in formulating a solid product strategy. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

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Vision Product Research User Testing Roadmap 148

Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . Visit Ignite 360’s blog. Our guest, Rob Volpe, will help us use empathy better.

Product Manager 201

Product Manager Product Management User Testing Research Software 201

Mind the Product

DECEMBER 29, 2020

Mukul explained how he’d consumed all the information he humanly could about the space – from blog [.]. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.

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Positioning User Testing Product Research Blog 202

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 147

Data Visualization Artificial Inteligence Analytic Tools Research Software 147

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real. But none have their own visible “value.”

Technical Review 147

Technical Review Product Research User Testing Software Review 147

Product Innovation Educators

JUNE 24, 2024

Share examples of how you’ve taken initiative to expand your knowledge, such as attending product management workshops, reading industry blogs, or collaborating with product managers in your network. For example, Mary had led a successful capital campaign to fund the construction of a new community center.

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Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

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Product Research Data Visualization User Testing Research Software 104

Userpilot

MARCH 9, 2025

Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation. Here’s how: Stay updated on industry trends: Conduct market research to keep learning about what’s new in your space. Try AI assistance to get tips for creating and improving your surveys.

Research Software 82

Research Software User Testing Analytic Tools Feedback Software 82

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

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Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. Documentation—People don’t read (except amazing blog posts like this!).

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Product Research User Testing Research Software Feedback Software 98

Imaginary Cloud - Design

AUGUST 19, 2021

Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied. This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? Market Research.

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User Testing Research Software Product Research Customer Experience 110

Alchemer Mobile

FEBRUARY 2, 2021

Between the message boards, subreddits, and blogs, chances are you can find your existing online communities directly in your niche. Participating in these groups is a great way to conduct market research (What is your target market talking about? LEVERAGE EXISTING COMMUNITIES POPULAR WITH YOUR TARGET AUDIENCE.

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Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. This article was also published on The Product Management Blog. For example, at Uber each Product Manager is aligned with a Product Operations Manager.

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Product Research Data Visualization User Testing Research Software 148

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Mind the Product

APRIL 24, 2018

Market research: Where do you use the product? What blogs do you read? Some of you will choose to work with a consumer or market research company; although if you do go that route, figuring it out and testing the process internally first will make a huge difference. At home or at the office?

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. This research culminated in our first ever “ Chatbot Trends Report.”

Research Software 30

Research Software User Testing Reporting Tools Customer Experience 30

The Product Coalition

FEBRUARY 2, 2023

In this blog post, we’ll explore a 5-step product validation framework that can help you validate your product ideas and make informed decisions about which ones are worth pursuing. This can be done through market research, customer interviews, or other methods of gathering customer feedback.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Userpilot

AUGUST 1, 2024

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. What other marketing channels do you need?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Intercom, Inc.

OCTOBER 15, 2020

“When you think about marketing research, the fact is they just need to know that it’s handy, or they need to know that it’s fun or that it’s easy, that those words resonate. I think the other part is marketing. Someone needs to actually unpack this a little bit and explain some things here.”

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Research Software Feedback Software User Testing Customer Experience 265

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Talk

SEPTEMBER 11, 2019

She has a relentless focus on finding good markets, a strong sense of urgency to ship a product, and the track record to show that her process works. I also want to thank Melissa Suzuno , my blog editor, for conducting this interview. I hope you enjoy this interview as much as I did. Tell us a little about your background.

Research Software 256

Research Software User Testing Data Visualization Feedback Software 256

Userpilot

APRIL 18, 2023

We’ll look at demographic, market research, and customer satisfaction survey questions, among others. Market research survey questions Market research questions help you learn more about your customer base. In-app market research survey. Why or why not?

Customer Feedback 98

Customer Feedback Data Visualization Product Research User Testing 98

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. It includes target market research, understanding the target user, developing a market entry strategy , and preparing your business for operating across national boundaries.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Market research tools : Use comprehensive market research tools like Qualtrics to gather data on user demographics, psychographics, and market trends. Tracking in-app behavior with Userpilot.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

SEPTEMBER 16, 2024

Let’s review the essential steps to build an effective market development growth strategy. Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities. Essential steps to build an effective market development strategy.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. And it defeats the purpose of conducting market research in the first place. The market research industry has a global revenue of over $73.4

Product Research 98

Product Research User Testing Customer Experience Customer Feedback 98

Userpilot

AUGUST 30, 2024

Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing. Influencer marketing. Community marketing. Event marketing. Tips to improve your product marketing strategies: Identify your target audience and buyer personas.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Continuous learning : Stay up-to-date with the latest trends and best practices in product management through online courses, workshops, conferences, podcasts, blogs, and webinars.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98