Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

MAY 12, 2022

Segmented in-app communications are a great way to announce your product to existing users, enlist beta testers and deliver release notes ; they are also useful for user onboarding after the launch. How to run new product announcements successfully. Don’t skip the new product announcement planning process.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Centercode

APRIL 10, 2023

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

Product launches 52

Product launches Blog Messaging 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

ProductBoard

DECEMBER 10, 2019

This year, we celebrated a new product launch, grew to 100 employees across Prague and San Francisco, and enjoyed a memorable team retreat in Barcelona. It’s hard to believe that 2019 (and the decade) is almost over. And my, has it been eventful for the productboard team.

Blog 96

Blog Product Manager Product Management Product launches 96

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Product Manager HQ.

Blog 80

Blog Books Feedback Software User Testing 80

Userpilot

JUNE 19, 2024

This guide will introduce you to the best resources available for product launch managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Product Management University

AUGUST 12, 2021

A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles. This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when it might be time for a product management and product marketing makeover.

B2B 130

B2B Product Manager Product Management Magazine 130

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. How to use live chat for a product launch. The conversation typically ends after that click.

Outbound 218

Outbound Inbound User Testing Research Software 218

Centercode

JUNE 11, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Userpilot

JUNE 26, 2024

Starting a career as a product launch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product launch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product launches 40

Product launches Analytic Tools Research Software Data Visualization 40

Centercode

JUNE 24, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing 52

User Testing Feedback Software Research Software Reporting Tools 52

The Product Coalition

MAY 5, 2021

Pre-launch giveaway If you want to sell your products, then create a feeling of both expectations as well as excitement amongst the customers. Make sure to do this before the product launches since it will attract many customers. Pre-launch giveaway is one of the best techniques.

Customer Experience 134

Customer Experience Events Blog Engineering 134

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Are people using your product?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. This blog is for you. We’re here to give you ideas for your new product adoption. If product launches were easy, then everyone’s product would be a hit.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Gocious Blog

JUNE 12, 2025

Ultimately, your product roadmap defines the strategy for your product development, which leads to a successful product launch. Are you incorporating product development milestones to make sure your team stays aligned and on track?

Roadmap 52

Roadmap Development Product launches Strategy 52

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Onboarding screencasts are the perfect way to show off your product, and set your new users up for success.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

MAY 17, 2022

What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. It's not just about writing one product announcement message.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

freshtrax

MARCH 17, 2021

Last year, Square successfully launched 2 e-commerce products in Japan: Square Online Checkout: Allows a business to create a payment link to a product/service in a text message or QR code without building an eCommerce website. . Launched with a Virtual Press Conference. The Pandemic in Japan. first time in 4-1/2 years.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Product Innovation Educators

JUNE 12, 2023

Then go into more depth around the phasing of the product launch. As a PdM, I do a lot of prioritization to figure out what is blocking the launch and what’s not. In parallel, I do launch prep, which includes writing blog posts and help center articles, lining up road shows, and preparing comms for sales and marketing.

User Testing 253

User Testing Customer Feedback Product Manager Product Management 253

Userpilot

JUNE 3, 2022

Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. What is product marketing? The Product Marketing Experts. Userpilot’s blog.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Brian Balfour

JANUARY 24, 2019

The hope is create the spark that leads the product or feature to escape velocity. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. On the quantitative side, we are looking for flat retention curves for the product or feature.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Creating a Product Launch Plan that Compliments Your Overall Go-To-Market Strategy The fun of strategizing your Go-To-Market is that it evolves as your product offering expands.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Product Innovation Educators

JUNE 10, 2016

What product managers can learn from retail store design – 50 examples. I construct the discipline of product management to span idea creation through product launch and on to eventually discontinuing the product. Profit has no hope of occurring until the product grows in the market place. This means sales.

Product Manager 121

Product Manager Product Management Customer Feedback Management 121

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 98

Feedback Software User Testing Marketing Onboarding KPIs 98

Userpilot

FEBRUARY 7, 2022

To communicate your feature and product launches use a combination of channels and mediums: in-app messaging announcements ( modals , tooltips , slideouts), email announcements, blogs, social media posts, product listing&discovery platforms (Product Hunt). 7 – New feature announcements on the blog.

Product Research 98

Product Research Webinar Customer Experience Software Review 98

Userpilot

SEPTEMBER 18, 2021

In today’s blog post we’ll give you tips on how to nail your product marketing interview. First, I'll take you through the key skills companies look for in a potential product marketer, sixteen of the most common product marketing interview questions, and, finally, how to answer them like a pro.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

Intercom, Inc.

SEPTEMBER 2, 2021

Ali Biggs: Our PMM team mission at Intercom is to bring to life the voice of the market internally and the product externally, so new and existing customers can discover, adopt and get value from Intercom. Liam: As a product-first company, new product launches are a core part of Intercom’s DNA.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211