PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Radical Product

SEPTEMBER 24, 2019

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. Radical Product Thinking means taking a systematic approach to building world-changing products?—?its’

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Product Strategy Strategy Vision Download 40

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

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Magazine B2B Product Research Product Management 130

Intercom, Inc.

JANUARY 18, 2023

” Chip Lay, Director of Product Strategy at Fullstory. Don’t get us wrong – they’re really important when it comes to customer retention, and we’ve covered them extensively in blog articles, podcast episodes, and even in our recently refreshed guide, The Onboarding Starter Kit. “The And where should you start?

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User Testing Customer Feedback User Friction Strategy 118

Dear Strategy

AUGUST 25, 2019

“If the strategies for all your moving parts aren’t in sync, then the power generated by those strategies won’t be able to flow back into the business” The easiest example of this scenario playing out inside a company can be seen at the interface between global and regional teams. Dear Strategy: Episode 093. ###.

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Product Strategy Strategy Reference Workshop 40

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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User Testing Workshop B2B Leadership 104

The Product Coalition

JULY 2, 2023

Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

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User Testing Customer Experience Product Strategy UX 110

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

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Analytic Tools Feedback Software Research Software User Testing 59

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 🤩 Best Product Folks to Watch Out in 2024 Ever found someone online who explains tough concepts in easy ways?

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Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. Mukul explained how he’d consumed all the information he humanly could about the space – from blog [.]. Read More.

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Positioning User Testing Product Research Blog 159

Sequent Learning

SEPTEMBER 25, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to […]. 23: How to Validate Product-Market Fit appeared first on Sequent Learning Networks.

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Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

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Product Research User Testing Research Software Onboarding KPIs 94

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. The organization is a complete product management ecosystem.

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Certifications Customer Experience Artificial Inteligence Product Management 105

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 94

Research Software Feedback Software Analytic Tools Onboarding KPIs 94

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

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User Testing Feedback Software Analytic Tools Customer Experience 88

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision.

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Feedback Software Research Software Product Research User Testing 92

Userpilot

MAY 19, 2022

Kano analysis helps distinguish between essential features and those which make your product stand out. Product excellence is a framework that relies on user feedback to inform product strategy and roadmap for faster delivery of products. Successful products satisfy user needs. What is product excellence?

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Feedback Software Research Software User Testing Product Research 95

Sachin Rekhi

JUNE 25, 2017

I'm often asked what's the best way for a new product manager to learn the fundamentals of the role or for an experienced product manager to continue to master their craft. Another incredibly important aspect for product managers to master is defining and iterating on your product's strategy.

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Product Research User Testing Analytic Tools Product Management 167

Userpilot

JANUARY 31, 2022

Before I take a dive into these different product management specializations you should be looking at when building up your product team , it’s worth noting that at their very core, all product managers have the same set of responsibilities and skills. Innovation Product Manager. Different Approaches, Same Job.

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Research Software Analytic Tools Feedback Software Product Research 93

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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Product Research User Testing Customer Feedback Research Software 89

The Product Coalition

NOVEMBER 23, 2021

It can easily be backed up with the lean concept of building strategies, measuring impacts, and learning to improve. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes. The frameworks (image 1 &2) highlight the approach to take the product into the market.

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Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Run regular PMF surveys to check if you still have the product-market fit.

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Feedback Software Analytic Tools Research Software User Testing 67

Bain Public

JUNE 7, 2020

Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Title: Women’s Founder Project: Product/Market Fit. Date: June 27th.

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Workshop Customer Experience User Testing Leadership 52

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

Userpilot

JULY 8, 2021

Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Product management tools.

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User Testing Research Software Analytic Tools Feedback Software 61

The Product Coalition

JUNE 19, 2022

That’s why I found it very surprising that morning time seems to be the most productive time of day for me to do deep work. If I write my blog articles in the morning, it would take me significantly less time than if I do it in the late afternoon. Let’s say, for example, that you have now 2 full hours to work on your product strategy.

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User Testing Strategy Customer Experience Market Research 127

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing It’s a similar story for product marketing. Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

bpma ProductHub

FEBRUARY 4, 2018

Ultimately responsible for successful delivery of product that meets requirements. For example, see Melissa Perri’s blog post from June of 2017 entitled “Product Manager vs. Product Owner”. There are other points of view on how distinct these roles should be. Let’s talk about it – please comment below!

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Product Management Product Manager Customer Experience Differentiation 171

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

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Framework Leadership Customer Communications Definition 52

Oren Steinberg

MAY 3, 2018

Defining product KPI based on existing data is like looking for the solution under spotlight. That’s fine if the solution is there, but what if what we need to improve in our product market fit, or hack in our growth challenge, is hiding in the shadows? The importance of articulating a product strategy .

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KPI User Testing Product Research Product Strategy 64

The Product Coalition

NOVEMBER 19, 2020

How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. Many great PM’s that I have met used this strategy unintentionally. Here’s a few examples of career paths that start in a related role and work their way to product.

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Technical Review Product Management Product Manager Research Software 158

Userpilot

JULY 8, 2022

Product marketers. Product experience insights help product marketers refine the product’s messaging and positioning to achieve better product-market fit. These product insights help you measure the effectiveness of your product strategies, and determine what works, and what doesn’t.

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Data Visualization Customer Feedback Customer Experience Analytic Tools 93

Good Product Manager

JANUARY 29, 2017

Interestingly, in most of these cases, the challenge wasn’t convincing the organization that product management was needed — the problem was exactly how to go about setting up the new function. My blog post Four Critical Steps for Establishing a Product Management Function highlights how to get the ball rolling in a situation like this.

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