Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? A message strategy guides your communications. What is a messaging strategy?

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Segmenting power users lets you collect feedback on what they love the most about your product and what they want you to improve.

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

NOVEMBER 29, 2024

Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Most new products never find their product-market fit. Your product-market fit is validated.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. If you want to know more, book a demo now !

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software 113

Feedback Software User Testing Customer Feedback Vision 113

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product. Drive customer loyalty.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .

Onboarding KPIs 227

Onboarding KPIs Customer Experience User Testing Weak Development Team 227

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Talk

FEBRUARY 5, 2025

Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. In her keynote at Y Oslo , Teresa put it this way: My book has habits in the title.

Product Research 215

Product Research User Testing Customer Experience Framework 215

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Intercom, Inc.

AUGUST 25, 2020

The collaboration between those charged with creating a product and those tasked with sharing it with the wider world is a symbiotic one that relies on early and honest communication. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

Userpilot

SEPTEMBER 4, 2023

Use the data you collect to improve your marketing strategies by revising your messaging to meet customer’s needs and adjusting your marketing campaigns to connect with your target customer. To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today.

Product Research 103

Product Research Data Visualization User Testing Research Software 103

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

OCTOBER 26, 2021

I’m having to manage upwards to get the support to take the team on the journey towards accelerated product strategizing but I am creating enemies. I got this message as part of a Facebook discussion on the role of the product leader. What can I say, product leadership is a tough role to play. I am burning out.”

Leadership 186

Leadership Messaging Customer Experience Travel 186

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Experience 95

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Lenny Rachitsky

JANUARY 19, 2025

Brought to you by: • Sinch —Build messaging, email, and calling into your product • Vanta —Automate compliance. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first. Listen now on Apple , Spotify , and YouTube.

User Testing 82

User Testing Product Research Customer Experience Framework 82

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. In this case, customer message campaigns, webinars and help content will be more effective.

Product launches 171

Product launches User Friction User Testing Customer Experience 171

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. What’s the meeting about? Which outcome do you want to achieve?

Product Management 317

Product Management Product Manager Weak Development Team User Testing 317

Intercom, Inc.

FEBRUARY 23, 2018

All of the early social networks proved this idea and now messaging apps are taking things further by allowing us to deepen relationships using photos, videos, gifs, and emoji. But customers nearly always have several messaging apps on their phones and customers don’t generally align specific use cases around specific apps.

Customer Experience 182

Customer Experience Transportation Messaging Technical Review 182

Product Innovation Educators

JULY 3, 2023

How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital transformation in large organizations as well as other challenges leaders are facing in a digitally transforming business environment.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Userpilot

MAY 17, 2025

Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. Mobile carousels in Userpilot help guide new users through the apps features with in-app messages. That means personalizing the UI, messaging, or your apps features based on their behavior, preferences, or past activity.

Feedback Software 69

Feedback Software User Testing Strategy Customer Experience 69

The Product Coalition

MAY 2, 2023

Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. It can also help you uncover deeper insights into your product’s purpose. Here’s how: Focus on fundamentals: Identify and communicate your product’s core value to ensure your messaging zeroes in on what truly matters.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

APRIL 16, 2025

The message feels careless, and the customer loses trust. Whether youre using Segment, Mixpanel, Amplitude, HubSpot, Intercom, or Google Analytics, Userpilot can pull in relevant data and push product usage events where theyre needed. For example, if a customer downgrades after a billing issue, support might log the interaction.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MARCH 18, 2025

Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness. billion in 2024.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

MAY 21, 2025

Its a subtle but effective way to enrich your own product tour and keep the experience feeling timely and relevant. Modals for welcome messages and static content When Im planning a user onboarding flow , I often start by asking: whats the one thing new users need to know before they dive in? Thats usually what I use modals for.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Product Research 100

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing 132

User Testing Onboarding KPIs Product Research Customer Feedback 132

Intercom, Inc.

FEBRUARY 2, 2022

We can all relate to anticipation of an upcoming film – from the announcement that your favorite book is becoming a screenplay, to the cast of the latest James Bond. Welcome feedback and gather perspectives from the audience, whether through a form, a listening tour, or direct messages.

Data Visualization 221

Data Visualization User Testing Technical Review Magazine 221