Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Roman Pichler

MAY 10, 2016

Minimum Viable Product #1. Writing a book is a complex and at times challenging endeavour: it took me over two years to write and publish my latest book. At the same time, I wanted to test that the product would create enough value for its readers before writing the actual book. Minimum Viable Product #2.

Books 145

Books Product Research Feedback Software Workshop 145

Mind the Product

OCTOBER 21, 2019

A strong product strategy is often neglected because of the absence of any strategic thinking in product teams. What can product managers do to make sure they give their product strategy the attention it warrants? But today many, if not most, product teams fail this very first test. Sound familiar?

Product Strategy 142

Product Strategy Strategy Product Research User Testing 142

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. And it boiled down to three key areas: product vision, product strategy, and product execution. I already mentioned the product vision.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Roman Pichler

DECEMBER 1, 2020

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

Product Management 378

Product Management Product Manager Management Management 378

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Roman Pichler

MARCH 9, 2022

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change.

Vision 310

Vision Workshop Customer Experience Leadership 310

Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features. The product strategy is never static.

Vision 164

Vision Customer Experience Strategy Article 164

Roman Pichler

NOVEMBER 1, 2022

But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. Decline stakeholder requests if they aren’t aligned with the product strategy.

Roadmap 316

Roadmap Weak Development Team Customer Experience Reporting Tools 316

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. Who Owns the Product Vision? This is where the product strategy comes in.

Vision 325

Vision Customer Experience User Testing Product Strategy 325

Userpilot

MAY 20, 2024

Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). Measuring customer sentiment helps understand customer needs, enhance customer experience, boost retention , reduce churn guide business strategy, and monitor brand health. A good sentiment score varies by industry.

Data Visualization 87

Data Visualization Feedback Software Customer Feedback Customer Experience 87

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Userpilot

MAY 30, 2024

Understand positive sentiment drivers and boost customer loyalty. Identify product enhancement opportunities. Personalize interactions to drive positive customer sentiment. Implement product improvements based on user feedback. Book a personalized demo with Userpilot to get started. Customer sentiment analysis.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Research Software 86

Roman Pichler

DECEMBER 7, 2021

The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design. What’s more, the impact digital products can have on people’s mental health makes it compulsory in my mind to add ethicality as a fourth success factor. Ethicality affects the vision, needs, product, and business goal sections.

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track.

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. Books My first go-to type of resource is books.

Differentiation 111

Differentiation Books Strategy Product Strategy 111

ProductPlan

APRIL 10, 2019

But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? Since a product roadmap is often the defining document for encapsulating the execution of product strategy, it would be awfully nice if it also communicated the objectives of that strategy, but this is rarely the case.

Roadmap 60

Roadmap Product Strategy Strategy Customer Experience 60

Lenny Rachitsky

MARCH 17, 2024

Noam’s example at YouTube shows that reallocating resources away from a draining project, even if it risks your own position, can lead to team success and open new impactful opportunities. The best product managers keep an eye out for potentially successful situations and snap them up.

Research Software 98

Research Software ChatGPT User Testing Product Management 98

The Product Coalition

JUNE 13, 2019

(Un)fortunately, Product Management is not really an entry-level job. Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. Here is a quick summary of these mistakes and why they could be red flags for product team recruiters across the world.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Product roadmaps are useful in planning and development and can be used to create alignment across the organization. Start with the product vision statement, then set out your goals and initiatives.

User Testing 63

User Testing Reporting Tools Data Visualization Customer Feedback 63

Roman Pichler

DECEMBER 1, 2020

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

Product Management 156

Product Management Product Manager Management Management 156

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 225

User Testing Product Research Customer Feedback Customer Experience 225

Roman Pichler

JUNE 1, 2020

As the person in charge of the product, you lack transactional power : You cannot tell the stakeholders what to do, you cannot assign tasks to the individuals, and you are typically not in a position to offer a bonus, pay raise, or other incentives. Involve the Stakeholders in Important Product Decisions.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

Userpilot

MAY 30, 2024

Incorporate feedback into your product strategy. Book a demo to learn how. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product feedback loop? Book a demo call today to get started! A bug resolution announcement.

Product Research 73

Product Research Feedback Software Feedback Loop User Testing 73

ProductPlan

MARCH 17, 2021

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Product roadmaps are useful in planning and development and can be used to create alignment across the organization. Start with the product vision statement, then set out your goals and initiatives.

User Testing 52

User Testing Reporting Tools Data Visualization Customer Feedback 52

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Co ntinuous Product Discovery. What are the major touch points?

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. Who Owns the Product Vision? This is where the product strategy comes in.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

The Product Coalition

JUNE 26, 2023

It presents a unique opportunity for companies to create and capture new market demand by offering innovative products or services that address unmet customer needs. Chan Kim and Renée Mauborgne in their influential book “Blue Ocean Strategy,” this concept had always been an aspiration for me as a product person.

Data Visualization 123

Data Visualization Customer Feedback Customer Experience Product Research 123

Product Innovation Educators

NOVEMBER 16, 2020

Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. Strategy is an organization’s game plan for achieving its long term objectives in light of its industry position, opportunities, and resources.

Strategy 121

Strategy Product Management Product Manager Framework 121

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Gain Experience in Managing Different Products.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Mixpanel

JANUARY 28, 2020

Adding consequence to it all, Disney would knowingly forfeit hundreds of millions in guaranteed revenue from content licensing, turn partners like Netflix and Comcast against them, and hope its new product would make up for it all in the long run. Context matters: Using market data to guide product strategy. Innovate or die”.

Research Software 81

Research Software Reporting Tools Data Visualization User Testing 81

Lenny Rachitsky

APRIL 2, 2024

The iterations were roughly neutral, but they made Feature B into something that the Luodingans were more proud of (and of course they hoped the results might also be positive). ♟️ Identify your strategic advantage Finding your strategic advantage can be really helpful in guiding your product strategy. Check it out!

Analytic Tools 117

Analytic Tools Customer Experience Weak Development Team Data Visualization 117

The Product Cafe

JANUARY 18, 2024

There's no need to wait another year to make positive changes in our lives. Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. He is celebrated for his innovative approach to product design and growth. There’s something special about books, right?

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 80

Product Research User Testing Research Software Feedback Software 80

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Which one is right for you? Which Role Is Right For You?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Userpilot

MAY 1, 2024

Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences. Improve customer acquisition with positive word-of-mouth. Develop and implement your digital experience strategy. Collect feedback, track product usage data, and iterate. Book a demo to find out more.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools Product Research 89