Userpilot

AUGUST 22, 2024

She also authored the best-selling book Go-to-Market Strategist , which already helped over 6,500 businesses successfully plan and execute effective GTM strategies. Join Maja Voje’s upcoming “What is the Go-to-Market Strategy for AI Products” talk. Book a demo to learn more.

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. You don’t need to code).

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

The Product Guy

FEBRUARY 3, 2019

When every book reader in the United States (I work at Barnes & Noble) is a potential customer, who do you build for? Yet during the interviews, while my interviewees could easily recount the details of their last visit to a bookstore, they had difficulty describing their most recent online book purchase. Me: “Got it.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Product Talk

JUNE 16, 2021

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? Product marketing managers?

Product Research 290

Product Research User Testing Research Software Software Engineering 290

Userpilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Onboarding KPIs 102

Onboarding KPIs Data Visualization Product Marketing Customer Satisfaction 102

Userpilot

APRIL 30, 2024

Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products. Cagan is also the author of the highly regarded books , “INSPIRED,” “EMPOWERED,” and “TRANSFORMED.” Let’s look at each of his books in detail.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

NOVEMBER 29, 2024

Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. Most new products never find their product-market fit. Your product-market fit is validated.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. If you want to know more, book a demo now !

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 4, 2024

Userpilot is a product growth platform that you can use to collect, visualize, and analyze user behavior data in custom dashboards. Book the demo to learn more! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are vanity metrics and how to identify them?

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. Notes [1] More specifically, the system is based on my book Strategize , 2 nd ed.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Lenny Rachitsky

NOVEMBER 24, 2024

Always try to book the next call while you’re still on the phone. In fact, the response rates can be much higher than with email in some cases. So don’t shy away from picking up the phone—especially when you can deliver that personal touch that makes people want to engage.

User Testing 123

User Testing Product Research Customer Feedback User Friction 123

Spice Catalyst

DECEMBER 20, 2024

In this tenth and final episode in the Product Success Issues, we discuss the Uses of Artificial Intelligence in Product Success Management. Specific uses in pulling together a product market strategy, mature processes, information for decision-making, understanding the customer and competencies are discussed.

Artificial Inteligence 78

Artificial Inteligence Management Management Books 78

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

JULY 6, 2020

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It’s a book that spoke to me. Finding this book also made me aware of Steve Blank, its author. It’s a book that spoke to me.

Startups 227

Startups User Testing Customer Experience Development 227

Product Innovation Educators

JUNE 3, 2019

We have talked twice before with Bruce McCarthy, co-author of the book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty , to learn how to make roadmaps work for us instead of against us. The first time was in episode 169 (www.TheEverydayInnovator.com / 169), which was right after he wrote the book.

Roadmap 238

Roadmap Customer Experience Management Management 238

Product Innovation Educators

AUGUST 5, 2024

To excel in this leadership role, focus on these three key areas: Know: Develop a comprehensive understanding of your product, market, and team dynamics. Do: Take strategic actions to advance your product and support your team. Do: Take strategic actions to advance your product and support your team. *

Product Management 297

Product Management Product Manager Technical Review Leadership 297

Lenny Rachitsky

MAY 11, 2025

Qureshi ( 05:10 ) Palantir’s unique culture and hiring ( 13:29 ) What Palantir looks for in people ( 16:14 ) Why they don't have titles ( 19:11 ) Forward-deployed engineers at Palantir ( 25:23 ) Key principles of Palantir's success ( 30:00 ) Gotham and Foundry ( 36:58 ) The ontology concept ( 38:02 ) Life as a forward-deployed engineer ( 41:36 (..)

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Lenny Rachitsky

MARCH 6, 2025

Brought to you by: • Eppo —Run reliable, impactful experiments • Airtable ProductCentral —Launch to new heights with a unified system for product development • Sinch —Build messaging, email, and calling into your product — Ivan Zhao is the co-founder and CEO of Notion.

Feedback Software 111

Feedback Software User Testing Customer Feedback Vision 111

Product Innovation Educators

JANUARY 10, 2022

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Summary of some concepts discussed for product managers. [1:56] 1:56] What put you on the path to being a product leader?

User Testing 243

User Testing Product Management Product Manager Vision 243

Userpilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Book a demo today and discover the full potential of your data.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Guy

SEPTEMBER 27, 2016

Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

MARCH 22, 2021

I am joined by Heather Samarin and Vidya Dinamani, the co-founders of Product Rebels, a product management leadership training company. They have enormous experience in product management and delighting customers through product-market fit. . Summary of some concepts discussed for product managers. [2:09]

User Testing 208

User Testing Research Software Customer Experience Feedback Software 208

The Product Guy

OCTOBER 25, 2016

Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design. Adrienne recently contributed to two Product Management books; 42 Rules of Product Management and the 42 Rules of Product Marketing.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Talk

FEBRUARY 5, 2025

Rather than talking about discovery as one amorphous concept, she encourages product people to think about specific actions they can take to help them chip away at discovery, like talking to customers every week or identifying their assumptions. In her keynote at Y Oslo , Teresa put it this way: My book has habits in the title.

Product Research 210

Product Research User Testing Customer Experience Framework 210

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. This means that strategy discovery is crucial not only to developing an initial offering ( MVP ) but also to achieving product-market fit and sustaining growth.

Product Research 236

Product Research Product Strategy Strategy Research Software 236

Product Innovation Educators

MAY 24, 2021

Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Useful links: Buy Ajit’s book Price to Scale. Our guest is Ajit Ghuman.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Talk

MAY 13, 2020

In his book Outcomes Over Output , Josh Seiden recommends teams start with the question “What are the customer behaviors that drive business results?” This helps product teams because product outcomes become things people do, which are observable and measurable.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Coalition

NOVEMBER 17, 2024

It could mean being involved and contributing to product marketing discussions even if you are not called upon. Our free e-book “ Speed-Up the Journey to Product-Market Fit” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 21, 2024.

User Testing 113

User Testing Customer Experience Engineering Product Research 113

Product Innovation Educators

NOVEMBER 2, 2020

It has only been in the last few years that we’ve had the body of knowledge represented in a single book. Previously, the Body of Knowledge was expressed as a collection of many books and numerous articles. Two problems I encountered led to creating the book. Product design & development tools: Design of the product.

Certifications 189

Certifications Research Software Product Management Product Manager 189

Mind the Product

DECEMBER 6, 2019

For example, in 1995, science journalist Daniel Goleman wrote a book called Emotional Intelligence which suggested that our emotional intelligence (EQ) could be a more important indicator of success than our IQ. We often talk about product/market fit but rarely talk about person/organisation fit.

Weak Development Team 246

Weak Development Team Reporting Tools Product Research Research Software 246

Lenny Rachitsky

JANUARY 19, 2025

Wait until you have: Strong product-market fit At least $1 million in ARR Enough user data to run meaningful experiments Self-serve revenue (for product-led companies) A growth team cannot fix a declining business. If your core metrics are dropping, focus on addressing fundamental product and marketing issues first.

User Testing 81

User Testing Product Research Customer Experience Framework 81