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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Branding also received a fresh coat of paint.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown. Multichannel and omnichannel marketing are not the same.

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Trust: The Feature That Will Define Product Success in 2025

The Product Guy

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. A case study on how transparency and ethical decision-making restored customer confidence and reduced churn. Whats Inside the Full Article?

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! Click here to read the full case study about The Room.

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.