Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. It’s linked to positive WOM and reduced customer acquisition costs. Encourage positive word-of-mouth through referral programs. Use case studies to illustrate your product features and benefits.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. Mark Frohnmayer is the Founder and CEO of Arcimoto.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

MARCH 5, 2021

Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. This article will discuss the benefits of switching to a paid trial and go over when it applies to certain business cases. Product positioning plays an important role as well. Source: ImgFlip.com.

User Testing 98

User Testing Data Visualization Customer Experience Product Research 98

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Did you enjoy this case study? So, let’s dive in!

UX 63

UX Engineering User Testing Reporting Tools 63

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. We gathered information about the market, the product and the users. Market analysis and product research. that it fits the design rules and the branding.

User Testing 96

User Testing UX Research Software Product Research 96

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

The Product Coalition

MARCH 1, 2022

With so many brands not taking advantage of customer feedback to boost sales , it’s possible the benefits of such an approach aren’t well understood. It will build trust in your product and brand Very few products rely on a single purchase alone. So let’s do something about that. the cheerleaders we mentioned earlier?—?can

Feedback Software 130

Feedback Software Customer Feedback User Testing Data Visualization 130

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Note: When uploading a mix, artists should also be able to add other DJs to handle B2B cases so that the mix appears on both DJ pages.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70

Lenny Rachitsky

JUNE 13, 2024

Create a powerful brand. Just like a knife can be used by a surgeon to save lives or by a mugger to harm others, power can be wielded for positive or negative purposes. Some takeaways: The 7 rules of power Get out of your own way. Break the rules. Show up in powerful fashion. Network relentlessly.

Seminar 66

Seminar Data Visualization Analytic Tools Research Software 66

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Gainsight

JUNE 13, 2024

It may not fit the exact definition your Product, Sales, and Marketing teams use, but the similarities between your academy and your actual product are abundant. Now, think about how your Product, Marketing, and Sales teams promote your product to customers and prospects—emails, social media, internal enablement, and in-app notifications.

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 104

Generative AI Data Visualization Reporting Tools Research Software 104

Userpilot

JANUARY 20, 2024

This establishes a clear and cohesive brand message and increases brand credibility. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

APRIL 27, 2021

In this post, we’ll show you how to specifically use webinars as a part of your overall customer retention marketing strategy. What is retention marketing? User retention marketing focuses on existing customers – it aims to help users discover more value in your product. What is retention marketing? Let’s dive in!

Webinar 98

Webinar Marketing Analytic Tools Customer Experience 98

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV). It boosts word-of-mouth marketing.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Mixpanel

APRIL 18, 2024

This is why go-to-market (GTM) teams play a large role in B2B rollouts, whether it’s running training with their account teams or answering basic support questions. We have a wide range of user types, from marketers to engineers to product managers and more. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

OCTOBER 16, 2022

Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers. Customer intimacy focuses on the specific needs of each customer instead of the “demand” of the general market. Host webinars to educate and interact with your audience.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

DISQO

JUNE 5, 2018

We’re at a point where we have the brand strength and credibility to really invest in and build a relationship with our customers,” says Charles Battle, Senior Director of Product Management at LendingTree. Perhaps more than ever before though, LendingTree is at a crossroads. That’s LendingTree to a tee.”.

User Testing 53

User Testing Customer Feedback Data Visualization Research Software 53

Userpilot

MAY 29, 2023

TL;DR Customer engagement strategies can help build stronger relationships with your users and turn them into brand advocates down the line. Understanding the needs of your users and analyzing the customer journey are both key parts of nurturing brand loyalty — which will keep churn rates low in the long run.

Analytic Tools 96

Analytic Tools Feedback Software User Testing Customer Experience 96

UX Planet

MAY 3, 2024

Since then the job market has shifted quite dramatically, but there are some additional suggestions I’d like to add to what I had previously written. Always make sure to document the position you applied for, the date of the application, the source of where you found the position. Document everything.

Research Software 86

Research Software Product Research Document Positioning 86

Userpilot

JULY 18, 2022

In other words, it’s an ongoing positive relationship between a customer and a company. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand. What is customer loyalty in SaaS? CSAT survey by Hubspot.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98