Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Yet, conversion woes werent just about technical glitches.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Outward behavior: Are my behaviors also consistent and do they give you insight into the type of person I am? Is this alignment clear and transparent?

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss).

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. What is restaurant branding?

Branding 174

Branding Strategy Feedback Software User Testing 174

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. It worked great with the cloud features I expected.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. But its not just a logo anymoreits users personal connection to their money, 24/7. Zoom outperformed Skype in videocalls. billion in 2020.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? Upselling value to existing customers is key. On top of that, an existing customer already knows your flaws, and they have an opinion on whether or not you’re delivering. consumers who receive branded SMS texts go on to make direct purchases.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. Understanding what makes your product stand out is vital to capturing and retaining customers in this crowded marketplace.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. With our recent launch of Mobile Carousels , we tapped into the possibility of creating and nurturing better customer relationships through mobile.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Product Innovation Educators

SEPTEMBER 2, 2024

It guides product managers through the complex landscape of what customers need, want, and how they behave. It’s important because it helps uncover what customers need and want, even if they don’t know it themselves. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Everyone who owns a smartphone”, “Business users and consumers”. More Information : Five Tips for Building Empathy with Users , Strategize , pp. Needs are Features.

Vision 345

Vision User Testing Product Research Research Software 345

Product Talk

FEBRUARY 8, 2023

We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. You may want to speak with existing customers or users. You might want to speak with former or prospective customers. Mohamed’s team runs continuous discovery with different customer segments.

Research Software 265

Research Software Feedback Software Analytic Tools Customer Communications 265

Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Userpilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

UX Planet

FEBRUARY 6, 2025

Traditional banking often struggles to capture and maintain customer engagement. The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Intercom, Inc.

MARCH 28, 2022

Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. When a customer reaches out with a question while they’re on a free trial, is that a support issue or a sales issue? Third, the lines between sales, marketing, product, and support are blurring.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, pain points, and desires—AKA opportunities. The opportunities represent customer value.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. That’s what makes a story resonate.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Customer Experience 211

Customer Experience User Friction User Testing Customer Feedback 211

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Keep reading for info on Google’s current user research.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. The Product Marketing Alliance Summit served as an opportunity for product marketing practitioners and leaders to exchange insights and discuss industry trends. What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. For example, an app that has regularly had five million Daily Active Users drops to one million. Huge spikes.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Intercom, Inc.

NOVEMBER 21, 2019

One of our mantras here at Intercom is that customer retention is the new conversion. In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . How Jobs-to-be-Done unlocks customer empathy.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Alchemer Mobile

JANUARY 21, 2021

At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. By eliminating third-party variables like shipping carriers, brands can gain more control over the entire customer experience.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Valuable feedback usually comes from power users or those who are well-versed with your product.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. None of us believe ‘thank you for your feedback’ closes the loop.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Roman Pichler

MAY 13, 2024

It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. At the same time, insights from the development work are used to inform strategic decisions and help adapt the strategy. [3] Has the product roadmap changed?

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305