Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

Building a culture of product experimentation at NerdWallet

Mixpanel

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. After all, when credibility and trust is your brand, you’d better be solid as a rock. On the NerdWallet team, we go beyond a binary “pass / fail” grade on demo days with Engineering, Product and Design. These turkey demos have surfaced key learnings for our team.

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Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Do you have approval from legal and marketing for the solution/product name? If overlooked, this can potentially be a problem not only legally, but in terms of brand and SEO. Do you have compelling demos along with demo scripts?

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How a Well-designed Mobile App can Eliminate the Stress of Travel

Apptentive

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. Customers should always have an outlet to express their frustrations with your app or your brand, so giving them a space to do that privately and productively is paramount. Start a demo of Apptentive’s mobile app customer feedback platform today.

Product Service Management as a Growth Lever in your SaaS

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. The low barrier for entry set by PLG companies also leads to increased brand awareness via organic word-of-mouth and other such referrals. Basically, the idea is that your successful users will recommend the freemium or demo version of your software to others in their network—who will then begin their own journey with your brand.

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Namely, researchers can read and record total body language, not just what a laptop or phone cam portrays. Testing aesthetics, meanwhile, increases brand interest and appeal. Contact us for a demo today.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

What is Product Marketing and Why Should I Care?

Userpilot

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Namely, it’s a mixture of marketing, sales, and product.

Launching Portfolio: The First Command Center for Product Executives

Amplitude

Consider Expedia who owns over 15 different travel brands. Each brand - Ortbiz, Hotwire, and Homeaway to name a few - are distinct products, but do they all have distinct customers? Get in touch with us to request a demo. Consider the opportunity for Nordstrom and its sister brand Hautelook. Using cross-product analytics, Nordstrom can identify which cohorts of Hautelook customers are also engaging with Nordstrom’s more expensive flagship brand.

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8 client collaboration tools for web development agencies

Usersnap

Let’s name a few of them: Task and Project Management. Brand your own intake forms and reporting features. The only way to learn more about how much the software cost is to request a demo with a Workzone sales rep. that had to change its name after a long-standing trademark dispute. . Despite the brand tweaks, Whereby is still a good old video meeting tool with an easy-to-use and intuitive interface with no need to download or login to the app.

What is Product Marketing and Why Should I Care?

Userpilot

… They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. Namely, it’s a mixture of marketing, sales, and product.

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. John : Of course, the venture was Rude Baguette, which itself was quite a bit of a brand statement, wasn’t it? John: How do you measure the success of your brand efforts?

Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

As we just said, customer retention is the name of the game for SaaS companies. The low barrier for entry set by PLG companies also leads to increased brand awareness via organic word-of-mouth and other such referrals. Basically, the idea is that your successful users will recommend the freemium or demo version of your software to others in their network—who will then begin their own journey with your brand.

How we use bots at Intercom

Inside Intercom

On our demo page, the bot triggers immediately and gathers the person’s company name, email address and personal name. The office was in a brand new region and time zone for Intercom so we added more qualification steps to the Custom Bot to better manage the conversation pipeline for our small group of Down Under teammates. Your bot should behave in a way that reflects your brand – conversational, professional and helpful.

Customer Lifecycle Marketing Guide: How SaaS Companies Can Optimize for Each Stage

Userpilot

For SaaS companies, keeping customers on board and engaged is the name of the game. This leads your long-term “power-users” to provide additional value to your brand in various forms, such as: Subscription to your higher-tier services.

Customer Lifecycle Marketing Guide: How SaaS Companies Can Optimize for Each Stage

Userpilot

For SaaS companies, keeping customers on board and engaged is the name of the game. This leads your long-term “power-users” to provide additional value to your brand in various forms, such as: Subscription to your higher-tier services.

StoryChief Onboarding Teardown – (removing) the complexity out of simplicity

Userpilot

Brand affinity at its finest. After pressing continue, we're moving on to a screen where we need to name our workspace (after the business we're working on the content for).

From Awareness to Adoption: Keys to a Successful New Feature Launch

ProductPlan

Leveraging industry personalities and social media influencers is another way to build up buzz before the new product or feature is even available, plus it can add some name-brand street cred during launch and ongoing promotion. Even if you can’t arrange for ‘big name’ celebrities to try out your product, look for local personas that have a standing in the community where your product will be launched.”.

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6 Tips To Create The Perfect User Onboarding Checklist

Userpilot

Gamification is, as the name suggests, the process of turning something into a game. Finally, your user onboarding checklist copy needs to reflect your brand’s personality. If you need help actually creating and implementing your user onboarding checklist, then why not book a demo with Userpilot and get started right away? When it comes to improving product adoption, one of the most effective tools at your disposal is the user onboarding checklist.

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How to use in-app messaging to retain your best customers

Inside Intercom

Author name: Who is the message coming from? When customers engage with a brand, they expect the same top-notch experience across both web and mobile platforms. With Intercom, you can customize them to stay consistent with your branding, optimize them for new promotions, and push major updates across multiple channels. 4 brands leading the way with in-app messaging.

How to Retain Users Better with User Experience Journey Mapping

Userpilot

UX journey mapping can save you from a ton of unnecessary work and give you brand new KPIs that truly matter. While a user experience journey map details how a user interacts with your digital property, a customer experience journey map will detail how they interact with your entire brand, as well as any solution like yours. Sales calls and demo recordings. Naming the stages isn’t enough.

The marketer that’s always on? Your chatbot

Inside Intercom

For instance, encourage a first-time visitor to sign up for your newsletter but nudge return visitors to book a demo. We use chatbots on all the key pages of our site, including our pricing page, demo page, and even the blog you’re currently reading this article on! The leads you’re targeting may not be ready to jump on a call or book a demo, but they would consider signing up for an email list or subscribing to your blog.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT). It was more than just incremental delivery, we really did incorporate agile principles like pairing and demoing, and engineering practices like automated build and test processes, code-reads, design for testing.

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Introducing Boards, Notes, and Highlights

Roy Madden

Or watch this replay of a live demo announcing Boards: With our vibrant community in mind, we set out to build new features that would make it easier and more meaningful to read in Feedly. When it comes to naming your Boards, try to keep a singular focus. This will keep you organized by your specific projects, clients, brands you monitor, or other important tasks. There you can change the Board name.

The tools we use: Challenging dogma in the design process

Inside Intercom

It’s from a 1962 report published by a man named Douglas Engelbart. It was part of a project he was running in the Stanford Research Institute called NLS (“oN-Line System”) that culminated a few years after the report on December 8th, 1968, in what’s become known as the “Mother of All Demos.” The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog.

5 Pendo Competitors That Will Improve Your User Onboarding

Userpilot

Big Names. This enables you to achieve exactly the look you need and keep your branding consistent. As you can probably tell from the name, WalkMe excels when it comes to product walkthroughs. Tooltips, checklists, and slideouts, to name but a few. If you’ve decided that Userpilot’s contextual onboarding is right for you, then why not book a demo today and get started.

What we shipped: 8 new features to create a best-in-class customer journey

Inside Intercom

Adding a personal touch shows your visitors and customers that you care, making visitors more likely to become customers and customers more likely to become advocates for your brand. Over the past month, we’ve released brand-new features to help you provide a more personalized experience for your visitors, leads and customers, and we’ve made it easy to do so even at scale. Increase demo meeting conversions by instantly qualifying your leads.

Web Design Inspiration in 2019: Where to Search for Ideas If You are Stuck?

UX Studio

For this article we have asked our beloved teammates to name their sources of inspiration and share their secrets of how to never run out of cool ideas. Daphne Torquato – Brazilian designer with bright and colourful dashboard collections about UX/UI design, package design, typography, logo, branding etc. Besides, you can open every one in a live demo mode, just like if you would open and scroll a live website online.

Sujan Patel on scaling growth with chatbots

Inside Intercom

Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. ” It just didn’t fit the name, and it wasn’t always who we intended to build it for, but we decided to double down anyways. It’s the marketing and the brand. The brand might not always be the words on your website. This way, if we know they use G Suite we can skip any of the pre-qualification and get them to demo.

Push notifications: The key channel marketers are forgetting (and need)

Inside Intercom

In order to compete with notifications such as messages from friends, family and coworkers, push notifications from brands must pay attention to the smallest details. when they click through to a new page or sign up for a product demo).

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. He always gives me a good demo. Listen to the podcast episode here. Rebecca.

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. He always gives me a good demo. Listen to the podcast episode here. Rebecca.

25 Digital Marketing Tools for Digital Agencies in 2019

Usersnap

Digital Marketing teams can use Airtable as an all-in-one tool for centralizing their brand assets, manage their projects and schedule events and deadlines. -->. As the name suggests, CoSchedule also provides a multi-functional calendar that can help lay out a clear representation of the tasks ahead. You can schedule in a call with the MadKudu team to get a demo of their tool and also get a consultation regarding your current sales operations.

Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. You don’t have to do a demo. Occasionally people ask us to do demos life demos by Zoom or Skype or whatever. Maybe you just have the demo video that you send them but you’re like we made you a little video to make a demo for you.

Demo 40

Bootstrapping A Business In The Face Of Well-Funded Competition | Laura Roeder, MeetEdgar | BoS Europe 2018

Business of Software Conference

As Mark alluded to I recently started another company called Ropig in the developer tool space but it’s brand new and I don’t really have any lessons learned yet so I’ll focus today’s talk on MeetEdgar. You don’t have to do a demo. Occasionally people ask us to do demos life demos by Zoom or Skype or whatever. Maybe you just have the demo video that you send them but you’re like we made you a little video to make a demo for you.

Demo 40

Your next wave of growth will come from conversational relationships

Inside Intercom

They want fast and personal experiences from all brands, big and small. The move towards building customer relationships in this way is gaining such incredible momentum that we’ve given it a new name here at Intercom. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. They can drive key customer action, like booking demos and making purchases.

Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

And all of these have brand recognition. They also use precise variable naming. You will not see names like I or J or thing 2 or temp. When we get to the demo phase at the end of the day, what we’re looking for is obviously technical skills but also some of the non-technical skills around communication and we’re looking for candidates who are able to communicate what they’ve done throughout the day with a clear structure.

Build your own chatbots with Custom Bots

Inside Intercom

Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. These are the four big things that we think are brand new and really useful for you and your business. This is an example pricing page for purposes of the demo.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Inside Intercom

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? The most important piece of launch is a brand-new mobile experience, which is pretty awesome. We had a separate office, we had a separate brand, and so we had some freedom to try our own techniques. And they would name a bunch of software, but they’d use Docs and Sheets to do just about everything.