Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name. Give customers the white glove treatment with live demos. “A demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).” in Dublin to demo to three people in the Southern Hemisphere, we never missed a Wednesday demo.

How Google Conducts User Research to Ensure Customer Loyalty


Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Initial use from brand appeal boosted Google’s data sets. Contact us for a demo today.

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Launching Portfolio: The First Command Center for Product Executives


Consider Expedia who owns over 15 different travel brands. Each brand - Ortbiz, Hotwire, and Homeaway to name a few - are distinct products, but do they all have distinct customers? Get in touch with us to request a demo. Contact us to request a demo of Portfolio today

Demo 73

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Inside Intercom

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

From Awareness to Adoption: Keys to a Successful New Feature Launch


Leveraging industry personalities and social media influencers is another way to build up buzz before the new product or feature is even available, plus it can add some name-brand street cred during launch and ongoing promotion.

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Launching A New Product? Don’t Forget The Rest Of The Company.

The Product Coalition

Do you have approval from legal and marketing for the solution/product name? If overlooked, this can potentially be a problem not only legally, but in terms of brand and SEO. Do you have compelling demos along with demo scripts?

Demo 114

8 client collaboration tools for web development agencies


Let’s name a few of them: Task and Project Management. Brand your own intake forms and reporting features. The only way to learn more about how much the software cost is to request a demo with a Workzone sales rep.

How a Well-designed Mobile App can Eliminate the Stress of Travel


Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. Start a demo of Apptentive’s mobile app customer feedback platform today.

The marketer that’s always on? Your chatbot

Inside Intercom

For instance, encourage a first-time visitor to sign up for your newsletter but nudge return visitors to book a demo. We use chatbots on all the key pages of our site, including our pricing page, demo page, and even the blog you’re currently reading this article on!

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. He always gives me a good demo. Listen to the podcast episode here. Rebecca.

The tools we use: Challenging dogma in the design process

Inside Intercom

It’s from a 1962 report published by a man named Douglas Engelbart. The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog.

6 Tips To Create The Perfect User Onboarding Checklist


Gamification is, as the name suggests, the process of turning something into a game. Finally, your user onboarding checklist copy needs to reflect your brand’s personality.

Demo 89

A New Way To Delegate And Split Expenses: Fintech UX Case Study

UX Studio

Having gotten an opportunity to present their product at an important fintech conference in Amsterdam where they would reach potential partners, the Payment Courier team came to us to help them revamp their demo. During the seven-week project, we carried out workshops, built a clickable prototype, did research and designed the new UI and a logo for the brand. The team already had a developed a demo which was a great foundation for us. From the demo version to the final UI.

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The Votes Are In: The Top 7 Wireframing & Mockup Tools for Mobile App Pros


Not to mention that top mobile app brands like Airbnb, PayPal, Lyft, and Cicso have implemented some of these tools to build a slick user interface and engaging UX. Balsamiq’s name is like Kleenex for tissue- it is a known veteran when it comes to wireframing tools.

How to Retain Users Better with User Experience Journey Mapping


UX journey mapping can save you from a ton of unnecessary work and give you brand new KPIs that truly matter. Sales calls and demo recordings. Naming the stages isn’t enough.

What we shipped: 8 new features to create a best-in-class customer journey

Inside Intercom

Adding a personal touch shows your visitors and customers that you care, making visitors more likely to become customers and customers more likely to become advocates for your brand. Increase demo meeting conversions by instantly qualifying your leads.

5 Pendo Competitors That Will Improve Your User Onboarding


Big Names. This enables you to achieve exactly the look you need and keep your branding consistent. As you can probably tell from the name, WalkMe excels when it comes to product walkthroughs. Tooltips, checklists, and slideouts, to name but a few.

Sujan Patel on scaling growth with chatbots

Inside Intercom

Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. ” It just didn’t fit the name, and it wasn’t always who we intended to build it for, but we decided to double down anyways. It’s the marketing and the brand.

Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— It’s the source document for branding, promotion, and sales enablement.

Agile at Scale – Outcome Driven (or Broken)

Tyner Blain

I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).

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25 Digital Marketing Tools for Digital Agencies in 2019


Digital Marketing teams can use Airtable as an all-in-one tool for centralizing their brand assets, manage their projects and schedule events and deadlines. -->. It doesn’t matter if you are a solopreneur digital marketer, a freelancer or work in a huge digital marketing agency.

Web Design Inspiration in 2019: Where to Search for Ideas If You are Stuck?

UX Studio

For this article we have asked our beloved teammates to name their sources of inspiration and share their secrets of how to never run out of cool ideas. Besides, you can open every one in a live demo mode, just like if you would open and scroll a live website online.

Creating ideal customer profiles

Under10 Playbook

Not just big names or whoever is interested. I got a call from a sales guy who wanted to know more about a brand new competitor. In the second column put the name of one of your best customers and put your worst customer in the third column.

Coda’s Shishir Mehrotra on rethinking docs from scratch

Inside Intercom

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? The most important piece of launch is a brand-new mobile experience, which is pretty awesome. How do you put a box around a product that defies categorization?

Josh Seiden on why product teams should focus on outcomes over output

Inside Intercom

If you’re a brand new startup, and you’re two months in, you don’t really know that stuff. Deciding what your engineers should do next can be a lot like climbing a ladder. On the lowest rung is a problem to be solved.

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Build your own chatbots with Custom Bots

Inside Intercom

Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. These are the four big things that we think are brand new and really useful for you and your business. This is an example pricing page for purposes of the demo.

Books 57’s Ryan Bonnici on selling to educated customers

Inside Intercom

We’re now, formerly G2 Crowd; we recently just changed that name and our website. And I love the idea of not naming names – there is a grid involved, and we’ll leave it at that! And three, you need to build and innovate on our brand.”

Appsee 2.0: New UI. New Features. New Insights.


User Analytics boasts a brand new feature called queries. Details are automatically filled in by Appsee in the Jira ticket (title, name of bug, which components, which developer is fixing the bug, etc.). There’s nothing more satisfying than a fresh new home.

Demo 16

HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

There are a lot of companies that may have a very complex product that needs a salesperson to bring people through it, to demo it. And I think that’s all good stuff, because it actually did get us a lot of brand recognition.

Does live chat really work for marketing?

Inside Intercom

These pop-up messages can be personalized using customer names and data, making them more likely to grab the attention. The goal of live chat marketing is to get website visitors to engage with your brand. ” “Are you interested in learning more about [name of product]?”