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TEI 305: Become a product naming champ – with Alexandra Watkins

Product Innovation Educators

How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. You can be a great brainstorming resource to help Marketing or a naming consulting. . You can be a great brainstorming resource to help Marketing or a naming consulting. .

Naming 307
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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding 209
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How to Create Restaurant Branding Strategies

The Product Coalition

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.

Branding 174
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How Neve Got Its Name

The Product Coalition

Learn the origin story of how the consultancy, This is Milk discovered the name of their education product, “Neve.” ” Continue reading on Product Coalition ».

Naming 195
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Alchemer Named to Inc.’s 2025 Best Workplaces List 

Alchemer Mobile

June 17, 2025 – Alchemer, a global leader in customer experience and feedback technology, is proud to announce it has been named to Inc.’s The platform is used by companies worldwide to collect customer feedback, run employee engagement studies, conduct market research, measure brand sentiment, and more. Through its journalism, Inc.

Naming 100
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The Innovation Ambition Matrix

Roman Pichler

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Diversification implies developing a new product for a new market.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. Balancing risks in machine learning development. We can’t assume the ML will always perfectly do what we want. Key takeaways.