Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. However, in the majority of companies she works with, she’s working with their head of marketing.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Define your product’s unique selling point (USP) that addresses target market needs.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Now let’s look at the three product-led growth go-to-market types for SaaS companies. Dominant SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

ProductPlan

APRIL 29, 2022

The most common product launches occur when a company debuts a new product into an existing market. There’s already an existing market being served with relatively similar products. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives.

Product launches 52

Product launches Research Software User Testing Differentiation 52

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. Both have to build the customer’s view of the world.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

OCTOBER 27, 2021

WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. However, Whatfix is more accessible to SMEs. What is WalkMe?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Reporting Tools 97

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because still – there are some differentiators that may affect your choice. Walkme is an enterprise onboarding tool that nowadays caters more to the employee onboarding use case. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. As with all marketing efforts , positioning should be driven by the customer and their needs.

Research Software 97

Research Software Feedback Software Analytic Tools Positioning 97

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

MARCH 16, 2018

By clearly articulating the customer and their needs as well as how the product solves these needs (and preferably better than anything else in the market), the product team can keep itself and its partner teams focused. For us, the first step was to engage the end users to learn about their day to day activities and pain points.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. The freemium business model is great for SaaS because it can help boost growth, build your brand, collect user data and test your product.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. What’s your differentiator? It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. It’s important to find your niche. What do you think you got wrong?

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

BrainMates

DECEMBER 12, 2019

More and more companies and brands are defining their purpose and using it as a guide to how they do business. For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Look into holistic positive changes–try to uncover if the design team has contributed to an increase in sales, competitiveness, or brand loyalty in qualitative stories as well.

User Testing 106

User Testing Product Research Customer Experience CTO 106

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Common outbound effort activities include: Competitive differentiation. Market research. You cannot distill that big-picture thinking in the backlog.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Reveal

OCTOBER 14, 2021

We call one application a modern application when it is built with a combination of modular architecture patterns, DevOps, DevSecOps, serverless operational models, and agile development processes that allow businesses to reduce risk and accelerate time to market. You are also guaranteed maximum security as well as fast time to market.

Analytic Tools 59

Analytic Tools Data Visualization Research Software Reporting Tools 59

Sachin Rekhi

JUNE 24, 2015

In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. Success Depends on Employees Influence Over Decision Makers.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Userpilot

NOVEMBER 11, 2022

However, Chameleon offers very limited functionality on the Startup plan, and Whatfix is mainly used by enterprise companies so it might not be a good fit for startups and SMBs. You can customize the styling (font, color, opacity, etc) of your product tours and even add in some CSS styling if you want advanced branding.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Watch this space… With a starting price point of $199 per month, Userpilot is not the cheapest option on the market. Lots of name recognition and strong brand reputation.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Department of Product

MAY 22, 2020

Marketing – how will you tell people that you’ve built something? Can I customise it with my own branding? Pricing, packaging and anchoring As many product marketeers know, anchoring plays a big part in how the value of a product is perceived. Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Userpilot

APRIL 8, 2021

Allow us to walk you through the best solutions on the market at the moment, and the criteria by which you should choose between them. Userpilot is the best customer analytics software on the market. But there are so many different options on the market. What is Customer Analytics Software? What is Customer Analytics Software?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mironov Consulting

MAY 2, 2019

The layered nature of enterprise software, where we build on operating systems and cloud platforms and commercial toolkits that are each evolving under us, which means that we don’t have a permanently stable (“finished”) product as our hardware partners do. Of course, this assumes a stable hardware market with few disruptions.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91